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Friday, August 18, 2017
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The Facebook page of German daily Die Welt will talk to you like a friend — with gifs, jokes, and facts“The ability to recognize a brand — this is a huge thing right now. We don’t want people to say, ‘I read this on Facebook.'” By Shan Wang. |
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Are your Google search results another kind of filter bubble? The answer seems to be: Kind ofPlus: The AP’s new fake news listing, a lack of center-right news outlets, and how to spot a fake viral video. By Laura Hazard Owen. |
What We’re Reading
ZDNet / David Meyer
Adblock Plus wins again: New German court ruling backs adblocker against media companies →
A Munich appellate court ruled against RTL Interactive, ProSiebenSat.1 and Süddeutsche Zeitung in their most recent attempts to take down Adblock Plus. Crucially, the court also said the outfit’s ‘acceptable ads’ whitelisting practices were themselves acceptable. This position contradicts the earlier ruling by the Cologne court.
Digiday / Sahil Patel
Inside Reddit’s grassroots version of the pivot to video →
Reddit’s new video-uploader tool lets users share videos from their personal libraries directly on the platform, instead of having to post links or embeds from other social networks. On mobile, users will also be able to record videos directly from their phones and post them to Reddit. The tool also allows users to create and share GIFs.
Marketing Land / Tim Peterson
Advertisers can now buy Facebook video ads that will only be served when people are viewing a video →
“Previously, video ad buys on Facebook meant ads could appear as pre-roll or mid-roll ads within video content and as standalone sponsored posts in the news feed. Conceivably, the combined in-feed and in-stream placements meant a higher potential reach for the advertiser, but it also meant a higher potential for wasted impressions.”
Wall Street Journal / Jeffrey A. Trachtenberg
A Hearst-financed incubator is focusing its investments on women-led startups →
Over the past year, HearstLab has invested $5 million in 11 companies involved in media, information, or services. The incubator provides free space inside Manhattan's Hearst Tower and access to Hearst executives in such core areas as legal, human resources and PR. Bets have included GlossGenius, a company focused on serving beauty professionals; Wellthy, which provides care advice and direction for families whose members are sick or elderly; and Mogul, a women-focused advice-sharing company.
Sanoma
Finland’s largest daily, Helsingin Sanomat, has more than 200,000 digital subscribers →
“A total of 200,000 digital subscribers is an exceptional number, even by international standards, and more so if compared to the population of Finland, which is around 5.5 million. As many as 58 per cent of our subscribers are paying for digital content.”
Poynter / Kristen Hare
Live from a fainting goat farm, a cruise ship, an airplane: How networks are covering the eclipse →
The Washington Post will fly drones above the campuses of Oregon State University and Southern Illinois University, “giving readers a bird's-eye view of the sun's shadow as it falls across the crowds in attendance.” USA Today Network newsrooms will broadcast live on Instagram from Oregon, Idaho, Wyoming, Nebraska, Missouri, Kentucky, Tennessee and South Carolina.
Columbia Journalism Review / Valerie Vande Panne
Are reporters are influenced by who they follow on Twitter? →
What the researchers found was a “statistically significant correlation” (not causation): "Overall, I think what it is is a reminder that, 'Hey, if we're gonna spend a lot of time in this platform, it could shape how we see the world and frame the issues.'"
Axios / Sara Fischer
29 million unique viewers have watched NBC News’ daily Snapchat Discover show →
NBC invested in a 30-person team for the Snapchat show, which launched just a month ago.
Recode / Peter Kafka
Here’s why publishers won’t stop pivoting to video →
“Digital publishers have always had a good argument when they wanted to chase video dollars: There will be a lot of them, if we can just get people to watch our videos and advertisers to pay for them.”
Current / Tyler Falk
New study dives into public radio habits of millennials →
“Several interviewees said they use the NPR News app; awareness of NPR One, ‘tends to be low,’ the report said. Many of the millennials use apps from local stations, but only for streaming, with less awareness of other features offered by the apps.”