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Wednesday, August 16, 2017
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Inside, the collection of industry newsletters, continues to bet on email, the “largest social network”Closing in on a year, the company founded by serial entrepreneur and investor Jason Calcanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent. By Shan Wang. |
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With Facebook Watch, the Fort Worth Star-Telegram hopes to attract more viewers to local videos“Watch is appealing because it’s not just about getting as many of those singular people watching, but also developing a community of people intrigued by the content who want to watch together.” By Ricardo Bilton. |
What We’re Reading
Poynter / Rebecca Iannucci
News or opinion? Online, it’s hard to tell →
“In general, we found inconsistent terminology and a lack of labeling. Some organizations provide a mix of labels that conflate article types such as news and opinion with topic labels such as local, politics and sports. The result for readers is a jumbled labeling approach that fails to consistently distinguish different types of journalism.”
BuzzFeed / Craig Silverman and Jane Lytvyenko
How a hoax made to look like a Guardian article made its way to Russian media →
“Additional reporting by BuzzFeed News also found that the hoax story is connected to a series of other fabricated articles made to look like they had come from media outlets such as Haaretz, The Atlantic, and Al Jazeera. The fake stories used the same malicious domain technique to trick people, and all were translated from English into Russian for the same Russian news blog.”
Columbia Journalism Review / Karen K. Ho
Diversity in newsrooms has been bad for decades and it probably won’t get better: study →
“According to the study, minority individuals (black, Asian, Hispanic, Native American, or other) accounted for one person on the 11-person masthead of The Washington Post, three people on the 18-person masthead of The New York Times, one person on the five-person masthead of NPR, three people on the 14-person masthead of the Chicago Tribune, and one person on the 14-person masthead of the Los Angeles Times.”
Digiday / Max Willens
Tronc and Investor’s Business Daily are working together on a paid newsletter →
“Tronc and Investor's Business Daily are launching Trophy Funds, a paid newsletter product designed to give its readers advice on investing in mutual funds. IBD staffers, with some input from Tronc, will create the content, while Tronc's consumer marketing and audience teams will handle marketing and build an audience for it. Subscriptions cost $8.99 per month, and the publishers will split the revenue.”
Bloomberg / Lucas Shaw
Mashable hires bankers to study options, including a possible sale →
“Mashable needs cash to support its foray into producing video, a more costly endeavor than the written journalism that marked the company's earlier years. Mashable is producing short-form shows for Facebook, Bravo and others, and is collaborating with Time Warner's Turner Broadcasting. The company can earn more money from advertisers for video. (The business is valued at around $250 million, the Information reported in April.)”
The Conversation / Rodney Benson
The slippery slope of the oligarchy media model →
“A truly diverse media ecology could have public-spirited oligarchs playing a positive role. But when they become the dominant players – as is increasingly the case today – they may threaten, more than strengthen, our democracy.”
Medium / Adam Smith
How The Economist approaches building trust on social media →
“We don't want to trick you into reading our content. We want you to know what you're getting if you click on a post: either an answer to a question or an exploration of a topic highlighted by a title.”
Poynter / Benjamin Mullin
BuzzFeed inks six-figure deal with Decision Desk to provide election results →
The deal provides BuzzFeed News with access to election data and will see Decision Desk HQ and BuzzFeed News team up for special elections, gubernatorial races and every House and Senate race.