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Tuesday, August 22, 2017
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Quartz created a bot that can break news — and wants to help other news orgs develop their ownThe news site plans to unveil a suite of Slack-based tools designed to simplify the process of creating bots to follow certain pages or data. By Ricardo Bilton. |
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The daily podcaster’s choice: Try to fit in listeners’ crowded mornings or tackle the evening commute?Plus: Radiotopia’s Millennial comes to a close, another podcast-to-TV adaptation, and reaching the growing audience of young, middle-class Latinos. By Nicholas Quah. |
What We’re Reading
The Verge / Jacob Kastrenakes
Medium will now pay writers based on how many claps they get →
A couple weeks ago, Medium replaced its "recommend" feature — a little heart button at the end of each article — with a "clap" button that you can click as many times as you want. Medium will then weight author payments toward whichever articles a subscriber gives the most claps to.
Opennews / David Yanofsky
How news orgs helped audiences follow yesterday’s eclipse →
“If you didn't notice the deluge of news coverage, much of the US just experienced a solar eclipse. The majority of coverage was in words—per usual with the gaping maw of reader interest—but some publications were a little more ambitious, publishing custom-designed and interactive news items to help readers prepare for and understand the rare astrological phenomenon.”
Poynter / Benjamin Mullin
After more than half a century, The Village Voice is closing its print edition →
In a statement, Village Voice owner Peter Barbey said that The Village Voice’s website will remain intact and that The Voice “plans to maintain its iconic progressive brand with its digital platform and a variety of new editorial initiatives and a full slate of events that will include The Obie Awards and The Pride Awards.”
Poynter / Benjamin Mullin
Facebook just made it easier for users to tell news organizations apart →
Publishers can now upload multiple versions of their logos that will appear next to their content on Facebook. (See: people who come across a story on social media have trouble remember who published it.)
IAB
The IAB has released its first “Podcast Playbook” for advertisers →
The guide “provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery and targeting, and ad effectiveness measurement.”
Adweek / Sami Main
BuzzFeed’s Tasty and Nifty brands are joining Snapchat Discover →
“Tasty, where viewers can see trendy recipes presented in a short amount of time, has averaged a total of 2.3 billion views every month on every platform since its launch in 2015, and Nifty, which provides helpful how-to guides and DIY tips, has reached nearly 32 million people every month since its launch.”
Axios / Sara Fischer
Coming soon: A standard for cross-platform video measurement →
“The standard will provide more powerful metrics such as progress through the video ad coupled with in target audience performance.”
Digiday / Max Willens
Post-redesign, HuffPost’s homepage traffic is up 23 percent year over year →
“As much as a quarter of HuffPost's audience come directly to its homepage. And like with other publications, those visitors are among its most valuable: Homepage visitors read six times more HuffPost stories every month — 30, on average — than those who visit through social media, according to internal analytics.”