Nieman Journalism Lab |
- Andrea Seabrook: From NPR to podcasting, hoping to invigorate congressional reporting
- Postcard from Doha: At Al Jazeera English, interactive journalism built on collaboration
- Jeff Jarvis: Here’s a blueprint for radical innovation in journalism education
Andrea Seabrook: From NPR to podcasting, hoping to invigorate congressional reporting Posted: 18 Sep 2012 09:57 AM PDT After a decade covering Congress for NPR, reporter Andrea Seabrook is branching out on her own to…cover Congress. Her new podcast, Decode DC, is an attempt to undercut the he-said she-said narrative that takes up so much ink and airtime, and actually report useful information about the business that’s being done — or not being done — on Capitol Hill.
Instead of covering day-to-day drama on the Hill, Seabrook’s goal is to dig deeply into policy and produce stories that are slightly more evergreen than you’d find at the top of the hour. With some seed money from SoundCloud, Seabrook’s podcast can be found on that site, as well as via the rising podcast syndicate Mule Radio. (Mule’s other podcasts are mostly about technology, food, and music, but they seem to be increasingly interested in news; they’re also behind Evening Edition. And Seabrook is friends with some of Mule’s founders, she said, which led to the connection.) She and Mule are still hashing out how to divvy up the sponsorship money — each episode will have two $5,000 spots for sale. Seabrook’s also planning to air shorter cuts of episodes on a variety of public radio stations, and Decode DC is teaming up with HBO on a documentary about Congress. The first episode of Decode DC, which went live on Friday, is called “House of (mis)Representation.” It’s a look at the disconnect between members of Congress and the Americans they are elected to represent. From the inaugural episode:
The episode runs 14:28 minutes, and takes stylistic cues from shows like This American Life — though Seabrook says Decode DC follows the model of 99% Invisible. It features lots of music, and is carried by Seabrook’s conversational, explanatory tone. Seabrook says most episodes will hover around 10 minutes long. Decode DC has had a strong start in its first days, and iTunes ranked it No. 5 among news and politics podcasts as of this writing. Only BBC World Service, NBC Nightly News, NPR’s Planet Money, and Real Time with Bill Maher were ranked higher. And over the weekend, it even reached the top spot:
“It’s a little bit insane, just really shockingly unbelievable,” Seabrook said of the response she’s gotten. “I’m still reeling from how well and widely received it was. It’s kind of like, ‘Oh God, now I have to do it again.’” Seabrook says that her departure from NPR, where she had “quote unquote one of the top jobs in Washington journalism, with the gold standard of trustworthy news,” resonated with people who are dissatisfied with congressional coverage in the United States. “Americans know how broken Washington is better than we do,” Seabrook said. “So to have somebody really confirm that, I think, was satisfying for a lot of people. There is a huge hunger for news and politics that isn’t horse race, he-said she-said, red team versus blue team crap.” She and I met in Washington and spoke at length about Decode DC in the weeks leading up to its debut. Here’s our conversation, lightly edited and condensed: LaFrance: It must feel kind of funny after having been at NPR for so long, because 10 minutes is short for a podcast but long for a public radio story. Seabrook: One of the joys of doing a podcast after being on NPR so long is getting to be as long or short, not fitting into a space. So the plan is to cut a three-and-a-half to four minute version of the story which can run at the local station, and then they can interview me to talk about how that subject fits in with the local congressional delegation. LaFrance: You’re planning to work with big and small member stations? Seabrook: I’m focusing on the big stations at first, and I’m offering it to them for free as long as they say Andrea Seabrook of Decode DC at the top and bottom — because I’m really trying to promote the podcast. LaFrance: So, uh, how are you going to eat? Seabrook: That’s a good question. That’s a question I get from my husband. I am living off savings right now and I am going to try and get enough listeners to the podcast to either run a sort of public radio fundraising campaign. I also have a deal with Discovery News. They want to run versions of my stories that will also push back to Decode DC. And they’ll actually pay me for those. I’m applying for grants. LaFrance: Let’s talk about what’s wrong with congressional coverage now. And I know that’s a big question. Seabrook: No. It’s exactly the question. We political reporters — and Washington reporters — spend way too much time covering what these people say. What they say is so overrefined and spun and full of half-truths that I feel like covering what they say — or overcovering what they say — does a real disservice to your audience. It’s important for people to know what their government’s doing. There is real worth in that. By doing it with very little analysis, by just repeating what they say, we buy into the deceit. Especially if we vastly undercover what they intentionally don’t talk about. And that’s where it gets really hard. Newsrooms are so squeezed that it’s almost impossible to cover something that isn’t said. It takes more time. It’s harder. It’s so much easier to cover the he-said she-said bullshit. LaFrance: The mentality of “Harry Reid made this claim about Mitt Romney’s taxes, so let’s get reaction from this person, this person, and this person.” You end up feeding the reaction without verification or substance. Seabrook: Exactly. And what we should be doing is stepping back and looking at the entire system, not the red team versus the blue team. It’s just silly. It’s just playing into the very game they’re defining. We as journalists need to define the field ourselves. That’s why I’m starting my own thing. I want to define my field. My frame is that the place is messed up. It’s not on its way to messed up. It’s not kinda getting there. It’s dysfunctional. So we start from there, and then we take a look at how, why, in what circumstances, what to do about it. All these other things spin out of it. At a time when almost nothing is happening — like, actually being done in Congress — I don’t see any other story to be done. I think every story is a story of dysfunction. Anything else is a deception — and feeds another deception, this whole idea that the press is either right wing or left wing. LaFrance: I see that as a misconception about the population at large. This is anecdotal, but I repeatedly encounter people who say they don’t feel that anyone represents them because they’re not so far to one side or the other. Seabrook: Yeah. You’re not allowed to be anything but one of the two parties right now. In fact, it’s widely thought by most partisans anyway that voting for any third party or third-party candidate is throwing away your vote, literally, because this is the system you live in. I understand that but only if you assume that the two parties are only and always going to be the way it’s going to work. I’m not advocating for a third party, or anything, really. The longer I was in Congress, the fewer political beliefs I held. I stopped voting in 2004. LaFrance: No! Seabrook: No, it’s okay. It’s really okay. I’m one of those journalists who stopped voting because I didn’t want to have a secret dog in the race. LaFrance: So it wasn’t because you’d given up all hope in democracy and the importance of voting? Seabrook: No no no no. Quite the opposite. I felt like I had plenty of power. And I was going back and forth between the Bush and Kerry campaigns, and thinking to myself, “What am I not seeing because I might consider voting for one or the other of these guys?” And I thought, “Well, I’m just not going to.” It really freed things up for me.
LaFrance: Since you mentioned the presidential race, I’ve been thinking about this conversation we have every four years. This idea that there’s too much emphasis on the horse race, not enough on issues, blah blah blah — but it never seems to change. Seabrook: What I would love to see — and what I think could actually happen — is more skepticism on the part of political reporters. Less buying the press release from the campaign about what the news is. Or gaffe gotchas. That stuff is so meaningless when it comes to choosing a president. LaFrance: “What about your gaffes” made me want to cry. I’ve botched opportunities to ask the right question myself, but that was painful. Seabrook: It just perpetuates the problem. If they weren’t competing against each other to get those gaffes first, all that energy could go toward something else. But it’s journalism. You’re trying to get the news out first. The question is, “What is news?” The answer to that has become so wrongheaded. I wish people would tell the substantive story and the gaffe would be a side note, a funny water-cooler thing, instead of the gaffe supplanting the substantive story. LaFrance: You talked about wanting to get away from the he-said she-said. Can you imagine scenarios in which what someone says and the back-and-forth would actually drive a substantive story? Seabrook: Yes, and I’ll probably do a whole episode on the mechanics of Paul Ryan’s budget. LaFrance: That would be helpful. With budget stories, there are always so many questions about which figures to use, what baseline to look at, and so on. Seabrook: Yeah! I mean, there’s so much bullshit. There’s so much blather. I’ll probably do a primer story about budgets. Basically what I’m talking about is policy, when it comes to actual things that could actually happen. I could also see talking about the politics — what he said or what she said — in a sort of meta way. Talking about talking about it. I plan to do a bit of that sort of abstraction. LaFrance: What are some other policy areas you’ll dive into? Seabrook: I want to talk a little bit about the transition of the federal government from paper to digital. That’s something I’ve worked on for a few years. There’s been a real theoretical shift, especially among young people but growing, in the idea of what a public document is. It used to be that a public document meant anyone could go ask to look at it. Now we think about a public document as something that’s accessible online anytime anywhere. That was a really shift for a huge bureaucracy. It’s got really important ramifications. It leads to some pretty exciting ideas.
What else? Everything is so driven by the budget arguments that it’s hard to think about other policy implications because the budget is everything. Talking about what we can and can’t fund is talking about everything that the government does. LaFrance: What will you be able to do now that you weren’t able to do at NPR? Seabrook: Here’s the main thing, the reason I had to leave NPR to start this: My editors on the Washington desk, who are top-notch journalists, would have loved any one of the stories that I just told you about. But they would not have been able to free me from everything else I had to do to keep our shows on the air. It’s natural for a news organization that’s based in D.C. to think, “Well, we’ve got to have some news today, what’s going on on Capitol Hill? What’s going on in the White House?” This is our nation’s government. Unfortunately, though, for an organization that is as carefully funded and as efficient as it can be, it’s very difficult to have a reporter just working on big, thinky, abstract what’s-going-on-here pieces. There’s a devil’s bargain in it. Does NPR want to be the AP of the radio and report everything that happened every day? Or does it want to make its mark in thoughtful analysis? They’re trying to balance them, which it does a pretty good job of, but I wanted to do only this one thing. In my wildest dreams, I would love to hear that some reporters and some listeners thought about politics and government in a different way. If listeners think to themselves, “I shouldn’t buy into that just because I agree with one party most of the time. It doesn’t mean they’re right about this one thing.” The parties have managed to channel that within their loyalists. They’re manipulating you. They are manipulating you. That is what they are doing. If I could get people to just pay attention to the issues, and forget the politics, I think we as Americans would gain power. We take power back by refusing to be brand loyal to one party or another. LaFrance: One of the things I notice is the willingness some reporters have to sit down in an interview or stand by in a press conference and let an official have his or her say without being willing to interject, politely, and say “You know, that’s not the case,” or, respectfully, “You’re mistaken about that.” Seabrook: Yes. I would love to see people drop the false balance of having this many Republicans and this many Democrats in a piece. There are times when what one person says is true is true. And it’s okay to call someone out. It’s okay to say, “John Boehner says the budget would work this way, but it doesn’t appear to be that way within the language.” Questioning someone in an interview is great. Reporters need to hold them responsible and not just allow them to say, “Oh, it’s the other party that’s stopping us from doing something.” That’s just playing into the red-team blue-team thing. Just say: “With all due respect, sir, Americans expect all of the lawmakers to get things done, regardless of the party they’re in. So tell me: Why hasn’t the Congress done anything?” LaFrance: When you think back to your first day reporting on the Hill, how much has your outlook changed? Seabrook: I came to Congress thinking it was the most awesome place in the world. The idea of it is brilliant. It took me a year and a half before I realized that I had no idea what was going on every day, that what appeared to be going on had almost nothing to do with what was actually going on under the surface. The stories they pick for you are never the stories. That’s what I mean by being more skeptical. Just because something’s on the fucking floor, all that means is the majority party picked it to be on the floor so they can have this debate at this time. Don’t buy that. The big story is how they raise the money to do XYZ, the fundraisers they’ve been doing all day. If every news organization in America said “I’m going to reassign one reporter, I’m going to tell them ‘ignore everything that happens on a daily basis. Ignore it. I don’t want to hear it because it’s all theater.’ I want you to tell me what I don’t know about how it works: fundraising, campaign finance, super PACS, the whole thing.” LaFrance: Not to mention, that reporter could be a resource for those who do cover the daily theater. All of the sudden you have the context on reaction to a defense issue when you know that member of Congress is getting major donations from Lockheed Martin or whomever it may be. Seabrook: But we’ve gotten to the point where people feel like they’re not covering the news if they don’t have everything that crosses the fucking wire. LaFrance: How much do we not know, and how much of what we don’t know could we know if reporters were doing a better job? Seabrook: I would say a relatively engaged person probably hears about maybe 10 percent of what the congress actually does. Maybe five percent. On Morning Edition, they went to some main street in Florida and there was this guy who said six or seven or eight completely opposing things. Something like “Get your government hands off my Medicare.” Just having no idea how it works. It makes no sense. And you’re thinking, God, how have we gotten to the point where people have so little idea how their society operates? There are still awesome people who really want to do really good things in Congress. But the way the parties are built and the way we fund elections has completely corrupted the good intentions of any member of Congress. So let’s start with this: Just don’t trust anyone who tells you how you should think. |
Postcard from Doha: At Al Jazeera English, interactive journalism built on collaboration Posted: 18 Sep 2012 09:30 AM PDT Editor's Note: Nikki Usher and Seth C. Lewis are academic researchers studying the intersection of journalists and technologists, or “hacks and hackers.” The latest part of their work included Usher’s two-week visit to Doha, Qatar, in June to study how this phenomenon is playing out at Al Jazeera English. DOHA, Qatar — Mohammed el-Haddad knows there is a larger dialogue in the United States and the U.K. about data journalism, hacker journalism, or whatever the term may be. He knows it’s an emerging career track in newsrooms. Al Jazeera English — despite its vast array of interactive graphics and webpages featuring deep exploration of Syria, Iran, and the like — has only one bona fide, title-in-name interactive journalist on staff, and that’s el-Haddad. But the collaboration I saw among AJE staff to produce interactives suggests Claire Miller is dead on to suggest you don't have to expend a lot of resources to do good work. Still, it kind of blew my mind when I visited the newsroom recently to see so few people specifically devoted to interactives. This was Al Jazeera English. An original host of the Knight-Mozilla News Technology Partnership, now OpenNews. Home of Creative Commons-licensed news and a Drupal-powered content-management system. An organization committed to the idea of applying open source in the newsroom. But AJE’s approach to hacker journalism is one that other newsrooms, perhaps thinly staffed in this area, might follow. Editorial and technical collaborationAt Al Jazeera English, web journalists sheltered from the 115-degree heat worked in a collaborative environment. Journalists combined good communication and some unknowing experimentation as a workaround to having the kind of large teams we’ve seen heralded by the likes of NPR, the Chicago Tribune, and The New York Times. Take, for instance, the three-day stretch where I saw journalist Sam Bollier and el-Haddad put together a fairly complicated Eurozone explainer. If you click on the interactive, you’ll see a number of layers: a map, some information about each country, graphs, background graphics, size of debt relative to country size. Editors wanted a Eurozone graphic. Both Bollier and el-Haddad thought it would add to the story, and any future stories. Bollier, more of a straight-up journalist, took the initiative to begin playing with Google Fusion Tables to make graphs of country’s debt. He admitted they looked pretty gnarly, and there were things he didn’t know how to fix. But there he was, playing around with Google Fusion Tables, simply because the time seemed right. El-Haddad was able to sweep in and help fix it, and Bollier kept supplying el-Haddad with additional editorial content. While el-Haddad wasn’t doing the reporting himself, the two worked hand-in-hand, editorial and technical, to produce the graphic. "We use Google Docs all the time, so it wasn't that hard to use Google Fusion. It's kind of like Excel," Bollier said. And then he struggled with some date formats, and called el-Haddad over to help him figure out the formatting — which he was then able to start fixing himself. There were other instances. Take a look at some of these graphics that you might assume a big team might have built — or that you’d think require tons of upkeep, research, effort, and the like. See this: Interactive: Timeline of Syria Unrest. In this case, Basma Atassi worked again using Fusion Tables. She explained the process: "I had my vision. Haddad tells me what is technically possible…It is possible that it will take time. So at first I put together a Word document and [drew it out.]“ Atassi was responsible for keeping up the timeline with the latest events as they unfolded. She helped choose pictures for the timeline and provide content. Haddad, a mild-mannered guy, again rose to her compliments. “I am not doing this blindly. I feel like it really helps to have a journalist who is [working with you].” Then she added, "I don't know what you call his job…but you can connect content and technology." Secret stores of knowledgeAnd then were those in the newsroom who were hacker-journalists, as we might call them. Online producers Ben Piven and Gregg Carlstrom both know how to program. Often that takes a back seat to what they do on a daily basis; for Piven, that’s a lot of building and maintaining key landing pages, and for Gregg, that’s writing about Egypt or other hotspots. For Piven and Carlstrom to embark on an interactive, it goes above and beyond what they’re generally doing at the time, but they already speak the languages of journalism and programming. They do impressive stuff when they have the chance: Piven, for instance, built an interactive using Google Maps to chart Iran’s nuclear sites — a standalone story that created its own hotbed of controversy, given the subject. Al Jazeera English gets some extra help from some outsourcing, with assistance from talented programmers in Pakistan and the U.K., and community and support from Visual.ly and Information is Beautiful. And of course there's Mark Boas, the Knight-Mozilla fellow working remotely from Italy. He has been working on an ongoing problem of the contextual video player: how to make video “searchable” by annotating it with text and rich metadata. This is one of his first projects. Boas says he’s found Al Jazeera quite open to his ideas. “If you’re a technologist, you can bring in some real changes. That’s really exciting for me as a developer,” he says. What can newsrooms do who can't find hacker journalists?
Photo of palm trees in Doha by Sam Agnew used under a Creative Commons license |
Jeff Jarvis: Here’s a blueprint for radical innovation in journalism education Posted: 18 Sep 2012 07:46 AM PDT Editor’s Note: It’s the start of the school year, which means students are returning to journalism programs around the country. As the media industry continues to evolve, how well is new talent being trained, and how well are schools preparing them for the real world? We asked an array of people — hiring editors, recent graduates, professors, technologists, deans — to evaluate the job j-schools are doing and to offer ideas for how they might improve. Over the coming days, we’ll be sharing their thoughts with you. Here Jeff Jarvis — CUNY journalism professor, media analyst, and industry veteran — describes a vision for a significantly restructured system for journalism education. Disruption in journalism education — just as in the profession of journalism — is as inevitable as it is deserved. It also presents great opportunities. Speaking for myself and not necessarily for my school, here is a notion of what journalism schools can and should be doing. We must take advantage of new ways to teach and we certainly have new skills to impart. Like other disciplines in universities, we need to explore new efficiencies so we can lower the cost of an education and stop bankrupting our students' futures. We should help educate a public that can finally participate in journalism and re-educate professionals left behind by change. And we must not only adapt to a radically new reality in media, we have a responsibility to help shape it. Journalism education needs radical innovation in three arenas:
In addition, educational institutions in journalism need to contribute to innovation in the field through research and incubation. ToolsAt CUNY, we find that classroom instruction is proving to be less and less viable as a means of teaching digital media tools. We have found that the gap in media skills of incoming students is widening, making it difficult to tailor a class to serve all students equally well. We have also found a widening gap of ambition. Some students want more tools than can fit into a curriculum designed to answer the needs of every student. And we face a constant tension between using precious classroom and faculty time to teach tools vs. journalism. Finally, we see that too much classroom time is spent solving students’ individual questions, which is critically important to make sure all students are up to speed but which also holds back other students. Sandeep Junnarkar and my CUNY colleagues are experimenting with hybrid modules to teach tools. Let me take this idea to its extreme and propose a means of teaching journalistic media tools using online instruction, individual and small-group tutoring, and certification-through-creation. Let's break the process into five tasks:
Students could be ranked at five levels of knowledge for each tool and task (a skills resume that can be shared with prospective employers). Those levels:
Note well that first two tasks above — setting outcomes and curating instructional tools — should be done openly for anyone’s use: students, other universities and schools, professionals, anyone. The next three tasks — setting context, tutoring, and certification — are areas in which schools add value for their own students. I hope that such a method would allow students to learn at their own pace and level, establish and test clear outcomes, increase options for students, free up classroom time for journalistic instruction, and reduce the cost of education. PracticeAt CUNY, we have a problem, a good one. Our required and paid summer internship program has become a centerpiece of the school's program. Students return from a summer of work changed, understanding the context of their study. But through the year, there aren't enough internships to meet demand and many of the internships that exist are not sufficiently structured to assure outcomes. So why not make more internships? Here is where the teaching-hospital model enters. I believe that journalism schools should work with existing media enterprises and even create their own media enterprises in undercovered areas to provide the means for more practical education alongside both professionals and faculty. I also long for more opportunities to teach interactive journalism through interaction with a community. I have been helping a respected media entrepreneur in New York who is raising investment capital to start a large-scale local enterprise that could provide a wonderful laboratory and classroom for our school. (It's also a good business. Interested in investing? Ping me.) In New Jersey, where I live, Montclair State University has invited media outlets including NJTV, WNYC, NJ Spotlight, and NJ.com to share space on campus and I've worked with them in starting an NJ News Commons to support independent members of the ecosystem with training, services, distribution, and collaboration. In both, I see tremendous opportunities to bring in students to work and learn. But both require investment. StudyI'll say less about this because I hope it is self-evident that we must continue to teach the eternal verities of journalism — as my dean, Steve Shepard, puts it — while also updating the ways in which we lead students to consider journalism's role in society. The history, law, ethics, standards, and methods of journalism all require study. Today, we also need to teach students to embrace disruption and find opportunity in it. And we need them to understand how they can add journalistic value to a flow of information that can now go on without them, thanks to the Internet. ResearchSince starting the Tow-Knight Center for Entrepreneurial Journalism at CUNY, I've come to better appreciate the need for research and development. We've issued reports on opportunities with local advertisers, on new revenue sources for local sites, on business models in a city's news ecosystem, on unexplored technology opportunities, and more. I'm delighted to say that I'll now be working with my CUNY colleague C.W. Anderson on executing much more research, bringing together the industry and the academy, professionals and academics, to study current problems and opportunities and also to break out of legacy assumptions so we can imagine new envision new forms, relationships, and business models for news. IncubationI'm still struggling to find the right role for a school in helping launch new businesses. At CUNY, my colleague Jeremy Caplan and I teach entrepreneurial journalism as much to teach students the business of journalism as to help them create their own companies and jobs. How much should we become an incubator for their businesses and those of other entrepreneurs? Should I raise a venture fund? I'm still investigating those questions. I do know that our industry needs the kind of entrepreneurial help that the technology industry has received from universities including Stanford and MIT. After all this, what does a journalism school look like in a few years? I think it will still have classes and graduates who learn old and new skills. But I also hope it will become a more distributed institution that doesn't create all of its own instruction, but works with others' resources; that teaches many more people than its own enrolled students; that contributes journalism to its community by working with news enterprises; and that becomes a laboratory for journalism, providing research and development for an industry that is mostly too battered and poor to do its own. Photo by Re:Publica 2012 used under a Creative Commons license. |
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