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Monday, August 1, 2016
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The nonprofit Austin Monitor is trying to find the sweet spot for hyperlocal policy newsIt’s exploring how to get more people to care about local government, while trying to make enough money to build on the types of coverage that get residents interested and involved. By Shan Wang. |
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The Daily Signal created a custom engagement index to help it prioritize all its platforms“With this system we're able to say: All things being equal, we care a little more about a pageview on Medium than one to our own site.” By Ricardo Bilton. |
What We’re Reading
Folio / Ellen Cools
Inside New York Magazine’s “The Case Against the Media” →
The current political environment, particularly the candidacy of Donald Trump — who both criticizes the media and sparks greater public criticism — was a strong driving factor in New York magazine's decision to explore this issue.
Politico / Peter Sterne
Gawker founder Nick Denton to file for bankruptcy →
“Denton’s bankruptcy comes as a result of Hulk Hogan’s lawsuit against Gawker”
Digg / Clifford Levy, Justin Bank, and Tim Herrera
New York Times editors took over the Digg front page over the weekend →
This past Saturday’s homepage curation by Times editors is the first in a series of similar partnerships Digg is planning with other publishers over the next few weeks.
Forbes / Kathleen Chaykowski
Instagram, The $50 billion grand slam driving Facebook’s future →
“Instagram is emerging as Facebook’s growth engine, turning Mark Zuckerberg’s purchase into one of the greatest tech deals of all time. But no tears for the photo-sharing app’s cofounder, Kevin Systrom. He’s building an empire–and just made himself a billionaire.”
Washingtonian / Andrew Beaujon
How Atlas Obscura is building the “Nice Vice” →
“The travel business may be what turns Atlas Obscura from a digital refuge for well-traveled dreamers into a viable company, and it happened almost by accident.”
NPR.org
What do Latino millennials really want from media? →
“In the past five years, there’s been a surge of viral content, made by Latino millennials for Latino millennials. So are the millennials connecting? We talk to millennials to find out.”
Washington Post / Margaret Sullivan
How journalists can do their crucial job in the next 100 days before the election →
“It's bad news — for everyone — if journalists are out of touch with the people they are supposed to serve.”
BuzzFeed / Darren Sands and Adrian Carrasquillo
Hillary Clinton is going to address NABJ and NAHJ on Friday →
“The format is up in the air at the moment and it is unclear if Clinton will take questions, according to a source familiar with the discussions.”
Variety / Todd Spangler
ABC News serves up 28 million Facebook live video streams during political conventions →
“However, ABC News' use of Facebook Live falls in the category of an experiment in the world's biggest social petri dish, rather than a moneymaker: The video didn't include any advertising. Facebook has said it expects to introduce monetization capabilities for Facebook Live including ad support at some point hence.”
Digiday / Jessica Davies
Brand content now part of half of CNN International ad deals →
54 percent of CNN International’s revenue now comes from deals that incorporate branded content made by CNN International's in-house creative agency, CNN Create, which has 20 permanent staff.
WSJ / Mike Shields
Joshua Topolsky, former Verge editor, raises $5M to launch The Outline, which will focus on power, culture, and ‘the future’ →
Mr. Topolsky is touting The Outline as something of the antidote to a rising crop of digital media brands that are reliant on social media distribution and, in his mind, are too focused on reaching massive user totals.
Digiday / Sahil Patel
NBC and Facebook link for Olympics ‘social command center’ →
“Facebook is sending a team of staffers down to Rio de Janeiro to help NBC take "social command" of the Olympics.”