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Tuesday, August 9, 2016
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Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear)Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space. By Nicholas Quah. |
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These are some of the coolest experiments in digital news coverage of the 2016 Rio OlympicsWe’ll be updating this list throughout the Olympics, so send us your favorites. By Joseph Lichterman. |
What We’re Reading
The Wall Street Journal / Sharon Terlep and Deepa Seetharaman
Procter & Gamble is scaling back its targeted Facebook ads →
“Procter & Gamble Co., the biggest advertising spender in the world, will move away from advertising on Facebook Inc. that targets specific consumers after deciding the practice has limited effectiveness.”
Digiday / Lucinda Southern
Inside how the Guardian’s data visualization team is covering the Rio Olympics →
The Guardian is producing one standalone visualization a day for a key event. A dozen or so staffers from the publisher’s visuals team have been planning out coverage ideas for months in advance, making sure they hit a range of countries, sports, and genders, and practicing with test data.
Engaging News Project / Ashley Muddiman and Joshua Scacco
Clickbait study: Readers perceive question-based headlines more negatively than traditional headlines →
Compared to traditional headlines, readers surveyed had “slightly more negative reactions” toward a headline framed as a question and “slightly more negative expectations” of the contents of the subsequent news article.
Folio: / Becky Peterson
How to make the most of your audience data →
“Effective uses are email campaign execution; segmentation and modeling, which allow you to better target your universe; and analytics.”
Crain's Chicago Business / Lynne Marek
The Sun Times Network, once a digital dream of Michael Ferro, is dead →
“The Sun Times Network aspired to be a “mobile-first app network” that would aggregate news content from about 70 cities across the country, as well as national news, sports and entertainment content, and collect it in one place. But websites for the metro areas have gone blank in recent days, and the affiliated national site only has news from June.”
TechCrunch / Jordan Crook
Google rolls out Search Trends hub for the Olympics →
“The Trends hub will let users view the trends happening around each sport, as well as general search trends like ‘Where is the Olympic Torch?'”
Medium / Simon Owens
Why news publishers are investing in Facebook A/B testing →
“The ability to squeeze more organic engagement out of posts has become especially important as Facebook has tweaked its newsfeed algorithm in ways that have made it more difficult for publishers to reach consumers.”
Fortune / Mathew Ingram
Andy Carvin talks about First Look Media shutting down his social news wire Reported.ly →
The Reported.ly team, Carvin said, had spent about six months prior working with First Look Media to refine a strategy for international expansion and monetization: “It was a bit of a shock, to be honest.”
Digiday / Max Willens
How CNN juggles different mobile chat apps to cover the Olympics →
Deciding what to publish and where falls to social apps producer Masuma Ahuja, who is in charge of the publisher’s accounts on Line, Kik, and Facebook Messenger (in addition to producing for Instagram, Snapchat, and Twitter). On Friday, for instance, Ahuja took users on a choose-your-own adventure tour of Copacabana beach.
American Press Institute / Catherine Sheffo
How to avoid 10 common mistakes in data reporting →
#6. Not saving each major change as a new copy: Don’t permanently modify the original data set, and always know where the original file is in case an agency disputes the data.