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Tuesday, July 19, 2016
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With 11,000 subscribers, Talking Points Memo says its paid product has helped stabilize its business“The idea of publications totally based on advertising is, I think, an illusion. Some can do it, but I don't think it’s ever going to be a sustainable model for most publications.” By Ricardo Bilton. |
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As USA Today network builds its investigative ambitions, it looks to keep things in the Gannett familyIts chief content officer: “My message has been, any journalist at any of our papers can come up with a great idea, something that we think is scalable, we will help them scale it.” By Shan Wang. |
What We’re Reading
The New York Times / Mark Scott
Google, trying to endear itself to Europe, spreads cash around →
Google has been staging a full-court press in Europe to finance everything from start-up offices to YouTube-sponsored music concerts, trying to remake its image in the region as it battles a mounting list of regulatory woes. (A fund to help European news outlets adapt to the web popped up in 2015.)
The Nib
The Nib, a political cartoons platform, relaunches with First Look Media →
“The Nib will be available pretty much everywhere you are. There’s a daily newsletter to read our comics in your inbox, plus, we'll be publishing on every platform and experimenting with ambitious long-form, gifs, animation and even print products physically made IRL."
The Atlantic / Andrew McGill
If you ring the doorbell at The Atlantic, the staff gets a silent Slack notification →
“The Atlantic essentially needed a doorbell. But not an actual doorbell; I fear that the incessant ringing of the Westminster Chimes would drive nearby coworkers to fits.”
Folio / Greg Dool
How Meredith plans to implement live video and virtual reality →
The women’s publishing giant announced a commitment to expand its relatively nascent Facebook Live activity into a fully-fledged “video innovation” strategy encompassing live video, virtual reality, and 360ยบ video.
Recode / Kurt Wagner
The NBA is creating two new TV-style shows made exclusively for Twitter →
What Twitter is not getting, though, is the most valuable content the NBA has to offer: Actual game broadcasts. The two sides were talking about a deal, and Recode has heard from multiple sources that Twitter inquired about game broadcasts.
The Wall Street Journal / Deepa Seetharaman and Steven Perlberg
Facebook is paying celebrities $2.2 million to make Facebook Live videos →
“Last month, the Journal reported that Facebook agreed to pay nearly 140 media companies, celebrities—including Pittsburgh Steelers wide receiver Antonio Brown ($244,000), Olympic swimmer Michael Phelps ($224,000) and "Star Trek" actor George Takei ($114,000)—and others more than $50 million to create videos for Facebook Live. The bulk of the money is going to media companies such as BuzzFeed and New York Times Co.”
Medium / Paul Bradshaw
How journalists can build multi-stranded stories with Snapchat Memories →
From archive footage to multi-shot interviews, the possibilities are endless.
Digiday / Jessica Davies
A day in the life of CNBC’s social media editor during its first Facebook Live TV show →
“Last week was a week of firsts for CNBC International's social media editor Cristy Garratt. The broadcaster went deeper on its Facebook Live strategy, streaming its daily morning TV show "Street Signs Europe" via the platform for the first time.”
Digiday / Sahil Patel
Live video takes center stage at the presidential conventions →
For those looking to binge on every piece of news and information coming out of the Republican and Democratic National Conventions, rest assured: The impending political apocalypse will be streamed live across the web.
Digiday / Jessica Davies
How the FT plans to turn its content studio into a full-service agency →
Until now, the FT has been adept at the delivery and distribution side of branded content, but not creative production. That's all set to change with last month's acquisition of content-marketing video specialist Alpha Grid.