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Monday, July 25, 2016
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The New York Times is trying to narrow the distance between reporters and analytics dataIt’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use. By Shan Wang. |
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At Vox Media’s latest hackathon, devs focus on the distributed web, brand identity, and user accessibility“The general question we presented everyone with was: What does it look like to build our brands and do storytelling on all of these new places?” By Ricardo Bilton. |
What We’re Reading
Digiday / Jessica Davies
On the hunt for new revenue, The Guardian offers ad targeting on trending stories →
For years the publisher has used in-house analytics tool Ophan to measure reader behavior in real time in order to inform editorial decisions. Now it wants to benefit from that insight commercially.
Washington Post
Poynter / James Warren
How Politico is covering the 2016 political conventions →
“The basic plan is four lead pieces each morning, four at midday and four in the evening.”
Campaign / Gideon Spanier
The Guardian is scaling back its media coverage to cut costs →
“[Roy] Greenslade is to continue writing, but it is expected he will no longer have the freedom to self-publish his blog directly on the website as he has previously done on a daily basis.”
Nytimes / John Herrman
Sponsored content takes larger role in media companies →
“The resulting arrangements are more client-agency than advertiser-publisher, and advertisers are looking to media companies for a full range of services, from the production of campaigns to the often paid-for placement of the content across the internet and social media.”
Medium / Frederic Filloux
News publishers’ Facebook problem →
No one seems happy with Facebook's recent algorithm change. The anger is growing among those who put too much faith in the giant social network's ability to monetize news content.
Daily Intelligencer
The case against the media, by the media →
Bill Keller: “The major feature of the media landscape today is the acceleration of everything. Probably the most troublesome tension is the one between the need to file immediately, because a thousand other people are filing immediately…”
Medium / Markham Nolan
If you laughed at the Tronc job ad, read this →
If you understand the concepts outlined in the Tronc ad, and you're in a media business that uses them intelligently, you probably saw the Tronc ad and went 'huh, makes sense'. Not everyone reacted with laughter at the Tronc ad.
Bloomberg.com / Brian Womack
Verizon (finally) confirms its plans to acquire Yahoo for $4.83 billion →
Verizon will add Yahoo web services that still draw 1 billion monthly users, including mail, news and sports content and financial tools. The largest U.S. wireless carrier also gets smaller but faster-growing assets including mobile applications and advertising technology for video and handheld devices.
Medium / Denise Law
What The Economist has learned a year after expanding its social media team →
We have long believed in the paywall model; that readers should pay for well-researched journalism they can't get elsewhere. To expand our subscriber base, we need to find new subscribers, which is why we invested in a social-media team.
Digiday / Jessica Davies
How BBC Three is using social platforms →
With millennials increasingly consuming more TV content online and mobile and on-demand than they do fixed TV sets, it made sense internally for BBC Three to be the channel to pioneer new formats for social.
Tumblr / Jason Kottke
Stellar, Jason Kottke’s social platform built around likes, has shut down →
“Building the site was some of the most fun I have ever had and watching people use and love it, well, it was very satisfying both personally and professionally. But as the reasons for discontinuing Stellar piled up over the past 2-3 years, it became obvious even to me that it was the only way forward.”
WAN-IFRA / Elena Perotti
The transformation of Right to be Forgotten into Right to Forget the News →
“As noted by L'Espresso, the Italian judge basically established in two and a half years the time span after which news and all the public's rights connected to them expire, ‘just like milk, yogurt or a pint of ice cream.'”