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Monday, June 25, 2018
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When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher"The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.” By Shan Wang. |
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With new beats and sprints, The Sacramento Bee aims to hit 60,000 digital subs“We’re looking hard at what types of stories drive digital-only subscriptions. We know the last story someone read before they hit the meter, we know what the first story is that they visited after they hit the meter, and so what do we do with that information?” By Marlee Baldridge. |
What We’re Reading
Wall Street Journal / Jeffrey A. Trachtenberg
The president of Hearst Magazines is stepping down →
David Carey, the president of Hearst Magazines who helped launch such titles as HGTV Magazine and The Pioneer Woman Magazine, is stepping down from that role at the end of the year.
Digiday / Seb Joseph
A month after GDPR first went into effect, programmatic ad spend seems to be recovering →
“Some clients cut programmatic buys by anywhere from 20 to 50 percent in the days after GDPR took effect May 25, several media buyers said on condition of anonymity. A month in, spending has somewhat recovered to pre-GDPR enforcement levels. Now, brands are spending around 30 percent less on ads from exchanges than what they were prior to May 25, said a media buyer at an independent agency.”
Journalism.co.uk / Marcela Kunova
The BBC’s Shared Data Unit offers public datasets to over 700 regional media outlets →
Many regional journalists, as well as their audiences, struggle to interpret national-level data and understand what stories can come from it. The Shared Data Unit provides a toolkit for journalists on topics such as crime, teaching, transports, or housing, that includes clean data and a guide on how to interpret it. The data is then shared with regional partners so they can tell a story to their specific audiences. The initiative has generated more than 300 stories, according to the BBC.
Poynter / Clay Lambert
This small California publication provides a blueprint for how local buyers can save a newspaper →
“Another important step was the decision to form as a California benefit corporation. The five board members understood from day one that the Coastside News Group Inc., the entity that now owns the Half Moon Bay Review, exists not only to seek profit but also to benefit the community. It's an important signal to investors and to readers. Our enterprise is owned by neighbors who are committed to improving this special place.”
Digiday / Seb Joseph
The England Football Association is testing a daily YouTube show during the World Cup →
“Twelve episodes in and the show has accumulated around 600,000 views, most of them lasting seven minutes and 30 seconds, said Damien Cullen, the FA's senior video manager. Considering the show airs at a different time each day, making it hard for viewers to know when to tune in, those view figures are an encouraging start.”
Reuters / Sonam Rai
AT&T is planning to buy online ad exchange firm AppNexus →
“AppNexus will become part of AT&T advertising and analytics, as AT&T aims to expand its online advertising to better compete with Google and Facebook. AppNexus extends the advertising and analytics' footprint globally, expanding into Asia-Pacific, Australia, Europe, and Latin America, the company said. The acquisition also adds to its ad-supported premium video content portfolio including Turner Networks, Audience Network, and Otter Media.”
BBC
The BBC launches a weekly TV program for young Africans that will also run on YouTube →
It will also include special media literacy segments that focus on helping the “audience distinguish between trustworthy news stories and sources, and fake content that is being shared online. It will also expose misleading facts and figures which distort the reporting of a story.”