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Monday, January 29, 2018
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Local owners bought this newspaper back from a cost-cutting national chain. Next step: Bringing back the readersIn western Massachusetts, the Berkshire Eagle is trying to recover from cost-cutting and rebuild its standing in the community. “We’re trying to do something that’s not been done, which is to bend the circulation curve backwards.” By Shan Wang. |
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Newsonomics: Lewis D’Vorkin out at L.A. Times, more Tronc changes in the worksAs Tronc dispatches yet another leadership team, attention returns to bigger questions about the company's strategies. Can new editor Jim Kirk soothe the riled-up newsroom? By Ken Doctor. |
What We’re Reading
The New York Times / Nicholas Confessore
A investigation of Devumi, a company that sells Twitter followers and retweets to celebs, companies, and public figures →
“Drawing on an estimated stock of at least 3.5 million automated accounts, each sold many times over, the company has provided customers with more than 200 million Twitter followers, a New York Times investigation found.”
WIRED / Miranda Katz
Podcast listeners really are the Holy Grail advertisers hoped they’d be →
“Forget those worries that the podcast bubble would burst the minute anyone actually got a closer look: It seems like podcast listeners really are the hyper-engaged, super-supportive audiences that everyone hoped.”
The Daily Beast / Taylor Lorenz
Network news reporters are Snapchat’s biggest stars →
“Young fans of the shows, ranging in age from 18 to 22, said it's their affinity for the hosts that make them tune into the news broadcasts, where they'll get news on everything from the latest school shooting, to a sports upset, to Taylor Swift's latest boyfriend.”
Digiday / Max Willens
Bloomberg Digital hires Julia Beizer as its first head of product →
Beizer, whose appointment as chief product officer is set to be announced Jan. 29, will oversee a wide range of products, including Bloomberg's desktop and mobile site, growing suite of OTT apps and video products like TicToc, which now has 750,000 daily viewers. She will also work to get Bloomberg Digital's various departments, including licensing and distribution, working together more efficiently.
Monday Note / Frederic Filloux
Why publishers should consider the ‘Smart Curation’ market →
“News publishers have the opportunity to enter the curation business by leveraging their reputations as trusted sources, and on proven technologies.”
Sports on Earth / Will Leitch
Sports on Earth has shut down →
“It has been an honor and a delight to have the opportunity to write about sports every day for you for the past five-and-a-half years, which, for what it’s worth, is about as long as The National and Grantland existed, combined.”