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Wednesday, January 25, 2017
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The New York Times is opening a full bureau in Sydney, AustraliaIts latest international expansion targets an English-speaking country whose native newspapers have struggled — but whose citizens haven’t been notably keen on paying for online news. By Shan Wang. |
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What to expect when you’re a millennial expecting: Motherly aims to be a more Leaned-In BabyCenterThe site, cofounded by a Washington Post alum, is targeting an educated, upmarket audience of women on smartphones. By Laura Hazard Owen. |
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Frontline’s new interactive, annotated film can be shared in pieces on social media“The challenge for journalists now is to show how we have done our work. The audience needs to have it at their fingertips so they don’t need to look too deeply for it — it’s right there for them.” By Laura Hazard Owen. |
What We’re Reading
Recode / Kurt Wagner
Facebook is testing News Feed-style ads inside Messenger →
“Facebook will soon show some users News Feed-style carousel ads inside Messenger as part of a new test. The ad units, which will let users swipe through cards from five different advertisers, will only be live to a small number of users in Australia and Thailand, according to the head of product for Messenger.”
AdWeek / Jason Lynch
The Rio Olympics and the election sparked a 4.4% increase in TV ad revenue →
“The elections also boosted last year’s ad revenue, driving the news genre to a 14.1 percent increase in ad spending over 2015. On the flipside, even though the average cost of an NFL spot jumped 6 percent, overall revenue for all networks that aired NFL games except for the NFL Network was up just 1 percent.”
Wall Street Journal / Nathan Olivarez-Giles
Facebook moves to curtail hoax stories in its ‘Trending’ feature →
“Starting Wednesday, Facebook's software will surface only topics that have been covered by a significant number of credible publishers. What's more, the topics will no longer be personalized to every Facebook user, which could puncture users' so-called filter bubble and expose them to a variety of different news sources and events.”
Digiday / Jessica Davies
Le Monde identifies 600 unreliable websites in a crackdown of unreliable or hoax sites →
"Decodex" is the name for the French newspaper's three fact-checking products powered by a database of 600 websites deemed unreliable and compiled over the last year by its fact-checking unit, Les Décodeurs. The database will live on Le Monde's sites, where readers can type a URL or name of a site to check whether it is a verified news source.
Washington Post / Erik Wemple
NBC helps boost Jim VandeHei’s startup Axios right out of the gate →
Text from a slide in the Axios pitch deck: "Axios and NBC will host four exclusive events in the first half of the year on the defining policy fights of 2017 — health care, energy, economy, and infrastructure. The events will be co-branded as Axios/NBC and moderated by NBC News Political Director, Chuck Todd. We expect 100+ attendees at each event, spanning top influencers in government, politics, and business. Two sponsor slots ($75k each) are available for each event."
Axios / Mike Allen
What is Donald Trump’s media diet? →
“When Trump was in the tower, he got hard copies of the N.Y. Times and N.Y. Post (which a friend calls ‘the paper of record for him’ — he especially studies Page Six). He ‘skims The Wall Street Journal,’ the friend said. No Washington Post, although friends assume he’ll add it now. He had started skipping the other New York tab, the Daily News, because he thought it treated him shabbily.”