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Tuesday, September 13, 2016
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And now a word from our sponsor: Host-read ads and the play between niche and scalePodcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio. By Ken Doctor. |
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The Incline, Billy Penn’s new sister site, launches in PittsburghLike Billy Penn in Philadelphia, the Pittsburgh site will focus on attracting a younger audience through events and aggregation in addition to original reporting. By Joseph Lichterman. |
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Hot Pod: Amazon’s next move is giving its Audible original programming to all Prime membersPlus: The economics of an independent podcast, a so-so new set of podcast advertising guidelines, and the rise of the “ear computer.” By Nicholas Quah. |
What We’re Reading
American Press Institute / Natalie Jomini Stroud
Readers find journalists’ info from social media less credible →
While respondents gave stories sourced from interviews a credibility rating of 4.70, they gave those sourced from Facebook a 2.56 on the credibility scale.
TechCrunch / Ingrid Lunden
Digg raises Series C, led by USA Today owner Gannett, to boost its aggregation chops →
“While the companies are not spelling out too much about how Digg will work with Gannett, it sounds like one thing it could provide is a better search and recommendation engine to bring more traffic to various properties in the network when a user is visiting a particular article.”
Gizmodo / J.K. Trotter
Gawker’s J.K. Trotter talks to Univision’s chief news officer Issac Lee about the company’s decision to delete 6 controversial Gawker posts →
In a long interview, Lee said that the way Univision handled communicating the decision to delete the posts was a “mistake.”
Digiday / Jessica Davies
City AM’s ad-blocker ban extends to brand content →
Users who block the site’s branded content will be banned from reading anything on the site, an extension of its banner ad policy.
Digiday / Jemma Brackebush
Panoply’s chief content officer Andy Bowers: ‘Podcasting is survival of the fittest’ →
"You have to be so compelling people are willing to choose yours over others,” says Bowers.
Wall Street Journal / Jack Marshall
Adblock Plus is launching an ad exchange →
Adblock Plus creator Eyeo has partnered with ad tech firm ComboTag to create an automated ad marketplace to help marketers place "acceptable" ads in front of users with ad blockers turned on.
Poynter / Benjamin Mullin
Beacon Reader, a journalism crowdfunding platform, is closing down →
“In an email to the platform’s users Monday evening with the subject line “Beacon is shutting down,” the company announced it’s “no longer accepting monies on behalf of journalists or publications,” meaning that “there will be no way to earn money through Beacon.”
The Financial Times / Matthew Garrahan
Univision’s play for a wider audience with Gawker buy →
[Isaac Lee’s] plan is for the cable network to act as the "spine" for its digital brands. "It will host the linear extension of all these brands," he says. "So you can expect Fusion to have a show from Gizmodo, a sports show from Deadspin, one from The Root and comedy from The Onion."