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Tuesday, June 14, 2016
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With embeddable tools, the German startup Opinary is trying to change the way readers share opinionsThe company started as a side project, but with €1 million in outside investment, Opinary is now in 10 German newsrooms and looking toward the United States. By Joseph Lichterman. |
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Health and life sciences site Stat plans a paywall as it aims for more national coverage“If you look out at the media landscape today, it's harder and harder for advertising to support media brands.” By Joseph Lichterman. |
What We’re Reading
AdWeek / Christopher Heine
Snapchat unveils its long-anticipated advertising API →
The API will expand advertising dramatically on Snapchat in the long run. Ads on the platform will, for the first time, be sold by third parties, and will be divided by two kinds of collaborators: Ads Partners and Creative Partners.
CNN / Hope King
Facebook struggles to stop crimes from being livestreamed →
“A deadly stabbing in Magnanville, a town northwest of Paris, Monday is the latest example. Facebook says it’s working with French authorities on the case, which involves a terrorist who killed a French police officer and his partner. He live-streamed the aftermath on Facebook.”
Ad Age / Jeremy Barr
Amid challenges to digital media, Thrillist CEO says ‘It’s the golden age right now’ →
Thrillist is in a prime possession to benefit from a migration of advertising dollars from linear TV to digital media, its CEO Ben Lerer (son of BuzzFeed chair Kenneth Lerer), said. His company, he said, is also ready to help linear TV companies with programming.
Poynter / Kristen Hare
How the Orlando Sentinel, with a third of the staff it once had, covered the country’s deadliest mass shooting →
On Sunday, the Orlando Sentinel published 30 videos and 40 stories about the shooting online, plus an eight page print section. The newsroom also reported the unfolding news through a wide array of digital tools such as Periscope, Facebook Live, and Scribble Live.
Politico / Peter Sterne
In the deal with Ziff Davis, a way for Denton to keep Gawker.com →
As a consultant, Denton would be paid $16,666 per month for two years following the closing of the sale to Ziff Davis. While a consultant, Denton would be prohibited from poaching any employees or working with “any business enterprise that engages in the same or similar business as the Debtors,” “excluding gawker.com,” the filing reads.
Digiday / Lucia Moses
How NBC’s ‘Meet the Press’ is finding younger audiences on social media →
"They would push on Sunday and no one would think to put anything out throughout the week. That is not how news works anymore. We realized we needed to work harder to make Meet the Press a 24-7 brand."
Digiday / Lucinda Southern
BuzzFeed U.K.’s EU debate on Facebook Live reached about 6 million views →
“Currently the most viewed is of David Cameron, with 2.5 million views. However, only 1.5 million of those last longer than 10 seconds, as Facebook Live videos autoplay as people scroll past them.”