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Monday, February 8, 2016
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Newsonomics: The New York Times restarts its new-product model, in SpanishAfter a few expensive misfires, the Times is building new products on a smaller, more targeted scale. By Ken Doctor. |
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En Español: The New York Times launches a Spanish-language news site aiming south of the borderThe New York Times en Español is the Times’ latest attempt to grow its audience internationally. By Joseph Lichterman. |
What We’re Reading
The Verge / Chris Welch
Instagram now lets you switch between multiple accounts →
This will likely be a helpful feature for social media editors.
Digiday / Lucia Moses
Native ads from Forbes come with a money-back guarantee →
Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000). If they don't get a lift in at least one of four metrics (awareness, favorability, recall, purchase intent), they get their money back.
Bloomberg.com / Joshua Brustein
Wired is launching an ad-free website that costs $3.99 a month →
“More than 1 in 5 people who visit Wired Magazine’s website use adblockers…In many places where ads appear, the site will simply feature more articles.”
ESPN / Jim Brady
Looking back at Grantland, ESPN decision sad, not necessarily wrong →
“After talking to a number of people from Grantland and from ESPN for this column, it seems that the ending of this story was essentially written the day [Bill] Simmons departed. There are many who legitimately decried Grantland's shuttering and still lament its absence today. But Grantland faced a future with only one absolute: It would no longer be what it had been.”
The New York Times / Scott Wolynski and Flavio Ribeiro
New York Times videos don’t use Flash anymore →
“We now use HTML5 video technology for all video playback on desktop and mobile web browsers.”
Digiday / Lucinda Southern
Line is the Wall Street Journal’s fastest-growing platform →
The Journal has gained more than 2 million followers since it launched on the messaging app 15 months ago.
From Fuego
Wired Is Launching an Ad-Free Website to Appease Ad Blockers —www.bloomberg.com
Here’s What’s Wrong With Algorithmic Filtering on Twitter —fortune.com
More People Streamed the Super Bowl Than Ever Before —recode.net
Benchmark’s New General Partner: Scott Belsky —abovethecrowd.com
Fuego is our heat-seeking Twitter bot, tracking the stories the future-of-journalism crowd is talking about most. Usually those are about journalism and technology, although sometimes they get distracted by politics, sports, or GIFs. (No humans were involved in this listing, and linking is not endorsing.) Check out Fuego on the web to get up-to-the-minute news.