Jumat, 28 Juni 2013

Nieman Journalism Lab

Nieman Journalism Lab


A proof of concept for a news site sending a push notification to a desktop computer

Posted: 27 Jun 2013 10:49 AM PDT

Earlier this month, I wrote about a feature of the upcoming version of Mac OS X (“Mavericks”) that could be of interest to news sites: the ability to send push notifications to users on desktop and laptop computers. You know how CNN can send a news alert to users of the CNN iPhone app? This would enable the same sort of functionality for people who spend their day sitting at a desk, staring at a screen bigger than than their hand.

At 9to5Mac, Scott Buscemi writes about the first proof-of-concept demo of the technology. Its edge over HTML5 notifications: It works whether or not you have your web browser open; it works whether or not you have the news site open in a tab; and it lets you direct the user to a specific webpage — i.e., the breaking news story, to put it in journalism terms.

Here’s a video :

One noteworthy item: Push notifications must be set up by the user in Safari — but once they’re set up, notifications send you to your default browser (Chrome, in my case).

As I said last time, the target audience for these notifications won’t be huge: Just Mac OS X users, just those on the newest version, and just those using Safari. (Here at Nieman Lab, 33 percent of our audience is on Mac OS X; 15.5 percent of our audience is on the current version of Mac OS X; and just 5 percent is on the current version and use Safari. And I’m sure we’re higher than the typical news site on every one of those metrics.)

But push notifications for breaking news are so powerful that I hope we see at least some of the big dogs experimenting with it. Just yesterday, I would have been happy to receive a push from The New York Times about the DOMA and Prop 8 decisions; from The Boston Globe about Aaron Hernandez’ arrest; from ESPN about Roger Federer losing at Wimbledon; and from The Texas Tribune about the abortion filibuster in Austin. If we can eventually move toward a common, cross-browser, cross-platform standard, it’ll be a powerful new tool for putting news in front of users when they want it most.

(For any backend types at news orgs who’d want to play around with this, the vendor that provides your push notifications for iOS can also do this for Safari — Push IO has confirmed they’re on board. And from Apple’s technical docs, if you already roll your own iOS push, making it work in Safari shouldn’t be too difficult. Connor LaCombe, the developer who built the demo above, may put together a tutorial screencast.)

Sensor journalism, storytelling with Vine, fighting gender bias and more: Takeaways from the 2013 Civic Media Conference

Posted: 27 Jun 2013 09:27 AM PDT

mit-knight-civic-media-conference-2013Are there lessons journalists can learn from Airbnb? What can sensors tell us about the state of New York City’s public housing stock? How can nonprofits, governments, and for-profit companies collaborate to create places for public engagement online?

There were just a few of the questions asked at the annual Civic Media Conference hosted by MIT and the Knight Foundation in Cambridge this week. It covered a diverse mix of topics, ranging from government transparency and media innovation to disaster relief and technology’s influence on immigration issues. (For a helpful summary of the event’s broader themes check out VP of journalism and innovation Michael Maness‘s wrap-up talk.)

There was a decided bent towards pragmatism in the presentations, underscored by Knight president Alberto Ibargüen‘s measured, even questioning introduction to the News Challenge winners. “I ask myself what we have actually achieved,” he said of the previous cycles of the News Challenge. “And I ask myself how we can take this forward.”

While the big news was the announcement of this year’s winners and the fate of the program going forward, there were plenty of discussions and presentations that caught our attention.

Panelists and speakers — from Republican Congressman Darrell Issa and WNYC’s John Keefe to Columbia’s Emily Bell and recent MIT grads — offered insights on engagement (both online and off), data structure and visualization, communicating with government, the role of editors, and more. In the words of The Boston Globe’s Adrienne Debigare, “We may not be able to predict the future, but at least we can show up for the present.”

One more News Challenge

Though Ibargüen spoke about the future of the News Challenge in uncertain terms, Knight hasn’t put the competition on the shelf quite yet. Maness announced that there would indeed one more round of the challenge this fall with a focus on health. That’s about all the we know about the next challenge; Maness said Knight is still in the planning stages of the cycle and whatever will follow it. Maness said they want the challenge to address questions about tools, data, and technology around health care.

Opening up the newsroom

One of the more lively discussions at the conference focused on how news outlets can identify and harness the experience of outsiders. Jennifer Brandel, senior producer for WBEZ’s Curious City, said one way to “hack” newsrooms was to open them up to stories from freelance writers, but also to more input from the community itself. Brandel said journalists could also look beyond traditional news for inspiration for storytelling, mentioning projects like Zeega and the work of the National Film Board of Canada.

Laura Ramos, vice president of innovation and design for Gannett, said news companies can learn lessons on user design and meeting user needs from companies like Airbnb and Square. Ramos said another lesson to take from tech companies is discovering, and addressing, specific needs of users.

newsroominsidepanel

Bell, director of the Tow Center for Digital Journalism at Columbia University, said one solution for innovation at many companies has been creating research and development departments. But with R&D labs, the challenge is integrating the experiments of the labs, which are often removed from day-to-day activity, to the needs of the newsroom or other departments. Bell said many media companies need leadership that is open to experimentation and can juggle the immediate needs of the business with big-picture planning. Too often in newsrooms, or around the industry, people follow old processes or old ideas and are unable to change, something Bell compared to “watching six-year-olds playing soccer,” with everyone running to the ball rather than performing their role.

Former Knight-Mozilla fellow Dan Schultz said the issue of innovation comes down to how newsrooms allocate their attention and resources. Schultz, who was embedded at The Boston Globe during his fellowship, said newsrooms need to better allocate their developer and coding talent between day-to-day operations like dealing with the CMS and experimenting on tools that could be used in the future. Schultz said he supports the idea of R&D labs because “good technology needs planning,” but the needs of the newsroom don’t always meet with long-range needs on the tech side.

Ramos and Schultz both said one of the biggest threats to change in newsrooms can be those inflexible content management systems. Ramos said the sometimes rigid nature of a CMS can force people to make editorial decisions based on where stories should go, rather than what’s most important to the reader.

Vine, Drunk C-SPAN, and gender bias

!nstant: There was Nieman Foundation/Center for Civic Media crossover at this year’s conference: 2013 Nieman Fellows Borja Echevarría de la Gándara, Alex Garcia, Paula Molina, and Ludovic Blecher presented a proposal for a breaking news app called !nstant. The fellows created a wireframe of the app after taking Ethan Zuckerman’s News and Participatory Media class.

The app, which would combine elements of liveblogging and aggregation around breaking news events, was inspired by the coverage of the Boston marathon bombing and manhunt. The app would pull news and other information from a variety of sources, “the best from participatory media and traditional journalism,” Molina said. Rather than being a simple aggregator, !nstant would use a team of editors to curate information and add context to current stories when needed. “The legacy media we come from is not yet good at organizing the news in a social environment,” said Echevarría de la Gándara.

Drunk C-SPAN and Opened Captions: Schultz also presented a project — or really, an idea — that seems especially timely when more Americans than usual are glued to news coming out of the capitol. When Schultz was at the Globe, he realized it would be both valuable and simple to create an API that pulls closed captioning text from C-SPAN’s video files, a project he called Opened Captions, which we wrote about in December. “I wanted to create a service people could subscribe to whenever certain words were spoken on C-SPAN,” said Schultz. “But the whole point is [the browser] doesn’t know when to ask the questions. Luckily, there’s a good technology out there called WebSocket that most browsers support that allows the server and the browser to talk to each other.”

To draw attention to the possibilities of this technology, Schultz began experimenting with a project called Drunk C-SPAN, in which he aimed to track key terms used by candidates in a televised debate. The more the pols repeat themselves, the more bored the audience gets and the “drunker” the program makes the candidates sound.

But while Drunk C-SPAN was topical and funny, Schultz says the tool should be less about what people are watching and more about what they could be watching. (Especially since almost nobody in the gen pop is watching C-SPAN regularly.) Specifically, he envisions a system in which Opened Captions could send you data about what you’re missing on C-SPAN, translate transcripts live, or alert you when issues you’ve indicated an interest in are being discussed. For the nerds in the house, there could even be a badge system based on how much you’ve watched.

Schultz says Opened Captions is fully operational and available on GitHub, and he’s eager to hear any suggestions around scaling it and putting it to work.

followbiasFollow Bias is a Twitter plugin that calculates and visualizes the gender diversity of your Twitter followers. When you sign in to the app, it graphs how many of your followers are male, female, brands, or bots. Created by Nathan Mathias and Sarah Szalavitz of the MIT Media Lab, Follow Bias is built to counteract the pernicious function of social media that allows us to indulge our unconscious biases and pass them along to others, contributing to gender disparity in the media rather than counteracting it.

The app is still in private beta, but a demo, which gives a good summary of gender bias in the media, is online here. "The heroes we share are the heroes we have," it reads. "Among lives celebrated by mainstream media and sites like Wikipedia, women are a small minority, limiting everyone's belief in what's possible." The Follow Bias server updates every six hours, so the hope is that users will try to correct their biases by broadening the diversity of their Twitter feed. Eventually, Follow Bias will offer metrics, follower recommendations, and will allow users to compare themselves to their friends.

LazyTruth: Last fall, we wrote about Media Lab grad student Matt Stempeck’s LazyTruth, the Gmail extension that helps factcheck emails, particularly chain letters and phishing scams. After launching LazyTruth last fall, Stempeck told the audience at the Civic Media conference that the tool has around 7,000 users. He said the format of LazyTruth may have capped its growth: “We’ve realized the limits of Chrome extensions, and browser extensions in general, in that a lot of people who need this tool are never going to install browser extensions.”

Stempeck and his collaborators have created an email reply service to LazyTruth, that lets users send suspicious messages to ask@lazytruth.com to get an answer. Stempeck said they’ve also expanded their misinformation database with information from Snopes, Hoax-Slayer and Sophos, an antivirus and computer security company.

LazyTruth is now also open source, with the code available on GitHub. Stempeck said he hopes to find funding to expand the fact-checking into social media platforms.

Vine Toolkit: Recent MIT graduate Joanna Kao is working on a set of tools that would allow journalists or anyone else to use Vine in storytelling. The Vine Toolkit would provide several options to add context around the six-second video clips.

Kao said Vines offer several strengths and weaknesses for journalists: the short length, ease of use, and the built-in social distribution network around the videos. But the length is also problematic, she said, because it doesn’t provide context for readers. (Instagram’s moving in on this turf.) One part of the Vine Toolkit, Vineyard, would let users string together several vines that could be captioned and annotated, Kao said. Another tool, VineChatter, would allow a user to see conversations and other information being shared about specific Vine videos.

Open Space & Place: Of algorithms and sensor journalism

WNYC: We also heard from WNYC’s John Keefe during the Open Space & Place discussion. Keefe shared the work WNYC did around tracking Hurricane Sandy, and, of course, the Lab’s beloved Cicada Project. (Here’s our most recent check-in on that invasion topic.)

keefecicadas

As Keefe has told the Lab in the past, the next big step in data journalism will be figuring out what kind of stories can come out of asking questions of data. To demonstrate that idea, Keefe said WNYC is working on a new project measuring air quality in New York City by strapping sensors to bikers. This summer, they’ll be collaborating with the Mailman School of Public Health to do measurement runs across New York. Keefe said the goal would be to fill in gaps in government data supplied by particulate measurement stations in Brooklyn and the Bronx. WNYC is also interested in filling in data gaps around NYC’s housing authority, says Keefe. After Hurricane Sandy, some families living in public housing went weeks without power and longer without heat or hot water. Asked Keefe: “How can we use sensors or texting platforms to help these people inform us about what government is or isn’t doing in these buildings?”

With the next round of the Knight News Challenge focusing on health, keep on eye on these data-centric, sensor-driven, public health projects, because they’re likely to be going places.

Mapping the Globe: Another way to visualize the news, Mapping the Globe lets you see geographic patterns in coverage by mapping The Boston Globe’s stories. The project’s creator, Lab researcher Catherine D’Ignazio, used the geo-tagged locations already attached to more than 20,000 articles published since November 2011 to show how many of them relate to specific Boston neighborhoods — and by zooming out, how many stories relate to places across the state and worldwide. Since the map also displays population and income data, it’s one way to see what areas might be undercovered relative to who lives there — a geographical accountability system of sorts.

This post includes good screenshots of the prototype interactive map. The patterns raise lots of questions about why certain areas receive more attention than others: Is the disparity tied to race, poverty, unemployment, the location of Globe readers? But D’Ignazio also points out that there are few conclusive correlations or clear answers to her central question — “When does repeated newsworthiness in a particular place become a systemic bias?”

The newsonomics of Advance’s advancing strategy and its Achilles’ heel

Posted: 27 Jun 2013 08:17 AM PDT

Another city. Another melange of limited information, confused storytelling, and an unsuccessful attempt to put on a happy face to mask a huge change in newspapering and civic life.

Last week, Oregon’s dominant paper, The Oregonian, followed in the footsteps of other Advance papers and announced it would be delivering to homes only four days a week come fall. It will be greatly slimming down staff, including dozens in the newsrooms, formally going digital-first, reorganizing into two companies, and producing newsstand editions on the days it won’t home deliver. It’s Advance’s Slim-Fast, Phase 2, tweaked after its torturous New Orleans rollout last year (“The newsonomics of Advance’s New Orleans strategy”).

That’s the new Advance playbook, as the company — a top 10 newspaper company by revenue in the U.S. — proceeds with a revolutionary restructuring of the local news business. It’s a play that serves at this point as a contrarian example. Most publishers believe the Newhouse family, owners of the very private Advance, is downsizing its own business, and about to give away the local market dominance in readership and commerce monopoly regional dailies have long had in the United States.

Within Advance, you hear that its strategy isn’t just on plan — it’s ahead of it. How do we put together what’s really happening and figure out what to make of it?

It’s not easy. Working with sources up and down in Advance cities is one way, gathering lots of partial views. While top editors are willing to talk, Advance’s business leaders are mum. That’s just silly: Newspapers have a special responsibility to the public, one that although further tested by Advance’s new strategy, is universal. Newspapers are citizens of their community — leading ones, we’d hope — and clamming up about changes of this significance is contrary to the values of the trade.

Just as curiously, Advance isn’t sharing much with its peers in the industry. If Advance has really developed the new secret sauce, why not share it with other newspaper publishers nationally and globally? After all, they’re not the competition. Yet Advance’s omerta-light DNA is a sideshow here. What we care about is the Advance strategy and what it means to the readers, to the journalists, and to the business of news going forward.

So let’s look at the updated newsonomics of the Advance strategy, Phase 2, as it rolls out in Portland in October, two months after Cleveland’s Plain Dealer takes the same plunge. Let’s look the strategy — which has a fair amount of smarts built into it — and its challenges, pitfalls and, likely, its Achilles’ heel.

Planning for print decline

As a strategy, think shock therapy and you’d be close. For decades, the Advance papers had been the epitome of corporate paternalism. The no-layoff pledge, generous health benefits, and good salaries all said job-for-life. Advance’s separation of its local digital sites (OregonLive.com in Portland, for instance) from the newsroom — literally 10 blocks away and reporting to corporate, not the publisher or editor — greatly hampered a singular reader focus.

As other companies struggled mightily with the digital transition, the huge staffs of the Advance dailies found themselves too often sitting on the sidelines. Individual editors, with great variability, tried to innovate. Overall, though, Advance dailies were falling behind the peers in trying to meet the digital revolution.

After years of waiting, waiting, and waiting, the company is now in a mad rush to change. When it came time to acknowledge basic truths about newspapering, Advance management reached for the hand grenade rather than the scalpel.

Reading the same tea leaves of print decline as their brethren, they decided that blowing up the enterprise (reassembling it in two pieces) and downsizing their operations, their home delivery, and their community service was the answer.

Their analysis, curiously, parallels that of iconoclast John Paton, the mastermind behind Digital First Media, as Journal Register and now MediaNews properties experience their own more evolutionary revolution. The in-common belief: As print ad revenues show accelerated decline, companies must greatly reduce their legacy costs and concentrate on the digital future. In fact, Paton has somewhat endorsed Advance’s efforts.

While the experiments began in Michigan in 2009, it was the the New Orleans Times-Picayune downsizing that riveted public and industry attention. In fact, 60 Minutes, which had sought the one moment for years to finally talk about the decline of the U.S. press, used the Times-Picayune’s réduction des effectifs as Exhibit A.

Everyone acknowledges that Advance publicly handled the New Orleans changeover as poorly as it could. Marketing. Messaging. Engagement. All subpar.

The T-P seemed to be at odds with the community that went into the streets to demand its very pulp-based existence. The community’s clamor for a seven-day paper went unheeded — until Monday, when the street edition of The Times-Picayune hit pavement, in 60 glorious tab pages. The New Orleans paper had borrowed a page from its northern cousin, the Post-Standard, which cut back home delivery Feb. 1, publishing a print edition even on days that it no longer offered home delivery. The changeover, Phase 2.

Now The Plain Dealer, which just announced a set of layoffs last week, and The Oregonian are following the same five-point model:

  • Massively cut expenses: At The Oregonian, about a sixth of the 650 staffers will lose their jobs. At Syracuse, the number was closer to 30 percent of about 400. Overall, I’ve extrapolated that Advance is aiming for an about 25 percent expense reduction (mainly in staff, printing, and distribution); I’ve been told that is close to the mark.
  • Pixelate the remaining ink-stained wretches: As Oregonian editor Peter Bhatia made (solely, he says) the layoff decisions that eliminated the jobs of about four dozen journalist staffers — about a quarter of the newsroom — he’s been quite clear that digital skills played a part in his decision-making. “How well [people] will work in the new world order” is key, he told me this week. (For the depth of the tumult within The Oregonian, check out Willamette Week’s takeout here.)
  • Separate out the old business from the new: In all its restructured cities, two separate companies have emerged to replace the old print. In Portland, it’s the Oregonian Media Group (yes, the already much-satirized OMG) that will now employ the content and sales people. As I’ve argued over the years, it is content and sales, quite simply, that are the foundation of the new business. The Advance strategy recognizes that and takes it to an operational level. The other new company Advance Central Services Oregon houses “support” of OMG. So it’s mainly made up of the print-oriented parts of the business — production, printing and distribution — along with HR, finance, and technology.
  • Provide seven-day print, but not home delivery: In New Orleans, and at Advance’s two Alabama dailies, the end of seven-day print was cold-turkey. One day: seven days a week of print; after the changeover, only three days. Then, Advance learned something from the Syracuse model. Pushed to continue (at least for a while) the semblance of seven-day print, the Post-Standard found that a by-product of daily print — the durable, seemingly vestigial e-edition — achieved a market purpose. Today in Syracuse, with a daily circulation of about 75,000, about one in ten readers downloads that daily e-edition. E-editions have been around for 15 years; essentially, they’re replicas of the final edition of the printed paper, ones that can be updated during the next day, but often aren’t.

    Why would anyone want to read a static copy of yesterday’s news? Think older readers. They own computers, but are more comfortable with the format of the newspaper they’ve read for decades. This is an interim market, to be sure, but serving it is a subscriber retention must. To publish an e-edition, you need a print edition. If, like the Oregonian, you’re making substantial revenue printing other publishers’ papers, adding a short run of single-copy papers can be done very cheaply. Hence, single copy editions.

    In Portland, there will be four days of home delivery. The Wednesday, Friday, and Sunday editions are clearly full papers. The content emphasis of a Saturday paper — first called a “bonus” in its announcement — is still taking shape, says Bhatia. Consistent with Advance’s marketing and messaging faux pas, it has also named its daily e-edition, “My Digital O,” to the guffaws of many. Talk about service journalism.

    This single-copy story may get more interesting. Whereas Syracuse has stuck to a 16-page edition, with a single ad — to facilitate that e-edition — New Orleans’ TP Street debuted with 60 pages and a good run of ads, adding three to its print team to produce it. Both cities’ papers are delivered to hundreds of newsstands. An ironic question: What would Advance have to charge to restart seven-day home delivery, coming full-circle in its digital-first, cost-cutting exercise?

  • Keep digital access free — at least for now: Most puzzling in Advance’s strategy is its reliance on advertising, which continues to go south for the whole industry — including Advance. As more than 500 dailies in the U.S. move to charging for digital access, including all of Advance’s peer chains, Advance eschews paywalls. Why? Well, given the tight lips, we’re not sure.

    The lack of an All-Access model, I believe, looks like the Achilles heel of the Advance strategy, even if that strategy works in other ways. Why? Advance depends and will depend much more on ad revenue than its peers. Many of those peers believe that reader revenue may reach 50 percent of total revenue within two to five years. They believe that print advertising’s fade looks near-irreversible. Further, they’ve learned that the sharp growth curve upward in digital ad revenue has hit a wall. Some struggle for growth at all; most are in single-digits, well below the 15 percent growth of digital ad revenue overall. Sure, The Oregonian, The Post-Standard, or The Harrisburg Patriot-News could institute a paywall. It would likely, though, yield much less than it could have.

    Getting the order of things right on a paywall is important: Much better to improve the seven-day print product, add usable mobile apps, and then price up, even if you have a mind to cut home delivery. That way, you’ve established a new, higher price — and the monetary value of digital. Instead, Advance maintains what now seems like a nonsensical approach to paid print and free digital, and that bodes ill for holding on to current print subscribers, much less convincing many people to pay much for all-access down the road.

    If other publishers believes half of their 2016 revenue will come from digitally oriented readers, how will Advance newspapers deal with the lack of that revenue? It will have two major choices: find currently unknown large sources of revenue — or keep cutting expenses, including newsroom staff.

Stand back from this audacious strategy — with all its staff-cutting pain, its inducing of reader pain, and the promise of its digital-first, future-is-now thinking — and it’s hard to get past the point of its missing digital reader revenue strategy.

That said, Advance’s more immediate bet is that it can radically reduce its costs and maintain its dominating presence in local news and commerce.

It’s too early to assess the local advertising challenge. It’s a hyper-competitive marketplace, and Advance seems to succeeded in corralling seven-day advertisers into three days. (I’d projected it would hold on to 85 percent of its print advertising revenue in New Orleans; the number appears to be closer to 90 percent.) It still faces, though, a fast-declining (high single digits loss in metro markets) print market. Further, its ability innovate fast enough in the digital ad marketplace is unproven.

As one observer put it to me today, does the new Oregonian plan to make its future on display banner ads? I’m sure execs would answer that no. But its work in newer forms of digital advertising, from content marketing to marketing services to a major video presence, all seem relatively nascent. Is it ready for prime time as a digital-heavy company? Not yet, certainly, and the clock shows two more big Advance dailies going digital-first within 90 days or so. As it fights for digital ad revenue, it faces many competitors from Google and Facebook nationally to lots of local players.

New competition

In news impact, so far, there is mixed evidence.

Observers in both New Orleans and Syracuse tell me it is a crazy-quilt. Yes, with time-stamping on the website, more stories and posts are being pumped out of the newsroom.

The new operations break their share of news, and some second-day stories do a great job of summing up major news events. Sometimes, though — more than they used to — both papers drop the ball on breaking news. Other news players, from NewsChannel 9 WSYR in Syracuse to The Lens and the just-launched Baton Rouge Advocate’s greatly energized New Orleans play (“The New Orleans Advocate”), are competing more consistently. The Advance papers are still the biggest dog in town, but the dog park is now more diverse. Come fall, The Plain Dealer and The Oregonian will wake up to find their traditional alpha status more challenged day by day.

Times-Picayune editor Jim Amoss believes he is already seeing the dividends from the wrenching change the newsroom has seen. His staff is thinking news, not the next day’s paper.

“We’ve had eight months of having the news gatherers and editors separate, physically separate, from the print team and not having to think about the print product. The new rhythms have been inculcated in everybody,” says Amoss. “The total number of people in news went from 181 pre-change to 160 now. We’re still in the process of filling some of those positions. That total includes 91 reporters (including metro area news, sports, entertainment, Baton Rouge, and Washington correspondent). The number of reporters pre-change was roughly the same.”

Digital audience has grown, as we would expect given the print stoppage. Overall pageviews are up 15 percent, and “eyes on content” — meaning views of articles, videos, and photos across the site — are up 35 percent. A significant part of that is huge photo growth, up 150 percent year over year; photos represent 16 percent of the site’s traffic.

With the changeover, editors and ad directors have more direction of their own digital presentations and business. Advance Digital, to whom the separate sites used to report, still provides digital product development, sales strategy, news and information content product development, and centralized technology for the digital products.

Oregonian editor Peter Bhatia echoed Amoss’ newsgathering point to me this week: The Oregonian newsroom today has about 90 reporters and will have about the same in the fall. The newsroom cutting has fallen disproportionately in middle editor and copy editing ranks in all the Advance cities, a strategy well-employed by others over, including the Star Tribune, over the past several years in making cuts.

The big questions, of course, are who those reporters are, how much experience they have and what beats they cover. In any newsroom restructuring, newsroom managers can use the opportunity to make changes they long wanted to make, but found inconvenient. In this great shuffle, some areas, like environmental beat experience, have been wiped out at the Oregonian.

Further digital skills may have trumped journalistic skills in such Sophie’s Choice decision-making. Finally, The Oregonian — as keenly aware of its newsroom dollar budget as of its actual headcount — cut many high-salaried people, as well as some younger staffers, weighing, I’m sure, one more factor: exposure to age discrimination suits, as any employer in such a situation would do.

All of that change means The Oregonian, come fall, will find new areas in which to excel — and will leave its flanks more open to competition. In Portland, there’s a lot of it. Pulitzer Prize-winning Willamette Week provides city-smart, well-established news coverage. Oregon Public Broadcasting has been adding coverage area after coverage area. Add in a strong TV news presence and several niche print players, and The Oregonian may find what its sister papers in New Orleans and Syracuse have found: breaking news and analysis becomes more of a multi-horse race.

It’s not just news-gathering and writing that matters on the web, of course. A digital-first news operation should be the go-to news aggregator for the region; The Oregonian isn’t. It should have the best tablet and smartphone apps — news and entertainment — and its offerings so far are nothing special, open to competition. It could leverage community, user-generated content far better, borrowing a page from its Northwest neighbor, The Seattle Times, but hasn’t moved in that direction.

Broadly, let’s say the strategy — at least parts of it — may be right. Then the question becomes: Is the Oregonian ready to execute on it?

There’s little doubt that most of Advance’s employees — whose work will make or break the strategy — have little confidence in the “the plan.” It’s paternalism gone awry, and the sense of abandonment is clear. The lurch in strategy is offering little comfort, as Advance and its publisher largely keep the staff in the dark about how the new business is going to create successful products and long-term employment.

What Advance has done is buy some time. In radically cutting its cost base, it may have given itself a couple of extra years to get its new strategy right. It will need that time, at least, to work the prodigious to-do list it has handed itself.

Photo by Josh Bancroft used under a Creative Commons license.