Nieman Journalism Lab |
- “It’s time for an apocalyptic journalism”
- BuzzFeed brings its community front and center
- Social + mobile = the “dynamite” combo ITV News needed to build reputation and audience
- NPR launches a new mobile site, bets on the scroll, and gets closer to being fully responsive
- A roundup of resources from the School of Data Journalism
- Should media companies be doing more to protect their readers’ — and commenters’ — right to privacy?
- New AP social media guidelines tell reporters to tweet with caution
- In Australia, print might soon be as gone as the Brisbane Bears
- The boom in newspapers selling digital marketing services continues
- Add Vogue and Wired to the list of print brands with video channels
- It’s not quite The Times-Picayune, but there’s something coming back to seven-day print in New Orleans
- Don’t sleep on email
- On Betaworks’ slow build of an online news ecosystem
- NYT to cull its herd of blogs; whither Media Decoder?
- In headline unimaginable two years ago, BuzzFeed hires journalist from New York Times to take on breaking news
- For data nerds: A look at how The New York Times built interactive tools during the Olympics
“It’s time for an apocalyptic journalism” Posted: 08 May 2013 11:27 AM PDT Robert Jensen teaches journalism at the University of Texas at Austin. He is also a self-described radical Christian and political activist. In an essay published today, Jensen is blunt about the fact that his beliefs would likely preclude him from ever being hired to run a traditional newsroom. He also uses an unusual lens of Bible theory to analyze the ability of the American media to report on what he sees as a collapsing nation. Jensen says we need to do away with the “royal,” top-down, control heavy media, and replace it with a “prophetic” media:
Jensen’s point of view is unusual, but his argument — that we may be at a point where traditional journalism operating in the existing systems of power is no longer an effective media — is worth reading. |
BuzzFeed brings its community front and center Posted: 08 May 2013 11:23 AM PDT BuzzFeed launched a new Community vertical today that creates a kind of stage for all reader-submitted BuzzFeed posts. BuzzFeed has allowed users to create posts for a while, but the new Community page collects them all in one place, and, as staffer Jack Sheperd writes, creates a pipeline to feature the best work on the site’s homepage. BuzzFeed’s not alone in wanting to promote their community (and create a farm team of potential writers), Gawker’s new Kinja system (now up on all the Gawker sites) is also designed to bring content from readers out in the open. |
Social + mobile = the “dynamite” combo ITV News needed to build reputation and audience Posted: 08 May 2013 10:58 AM PDT Since ITV News launched its atomized, live, streaming redesign a little over a year ago, they’ve adhered fairly resolutely to a single maxim: “We’ll tell you what we know, when we know it.” Julian March, ITV’s online director, argues that because of that philosophy, ITV has become widely considered the speediest outlet for breaking news in the U.K. But March acknowledges that, especially in the digital age, there’s risk inherent in trying to become the fastest gun in the breaking news business. “That is the occupational hazard,” he says. March speaks from experience: He was working at Sky News during the 2005 London bombings. “It started off as an explosion in an electrical fault,” he says now, “and we all know what that turned into.” The Boston Marathon bombings last month served as another reminder of how quickly misinformation can travel in a world of instant publishing. Thorough and reliable sourcing takes time, and while the papers of record focus on assembling traditional articles, less trustworthy sources take to tweeting with the slightest of substantiation.
But March believes he’s come up with a reliable newsroom solution. The ITV News homepage is a live-streaming, reverse-chronological feed (much like Twitter) in which ITV editors publish everything from stories of a few paragraphs in length, to merely a sentence or two. “While we will not compromise accuracy for the sake of speed, the beauty of our structure means you don’t have to have over-heavy mass stuff to publish,” March says. “We can publish just one line, and we will make sure that line’s right, and use all the normal journalistic conventions of sourcing, just like a 24-hour news channel would do.” Take, for instance, today’s news that Sir Alex Ferguson was retiring as manager of Manchester United. Rather than update a single story as tidbits and comments come in, ITV posted it in 49 (at this writing) separate updates — some no more than a single photo or statistic or tweet — all grouped together in a scrollable set, but also interwoven with other stories on the news homepage. That sort of approach is becoming more common on a huge story like Ferguson’s retirement — for instance, the BBC had an analogous liveblog today. But ITV takes the atomized-stream approach on stories with fewer moving parts: a ship crash in Italy, say, or reaction to an immigration proposal. ITV has reporters in 10 bureaus, nine regional and one national. They give their editors access to information as they have it, and it’s the responsibility of the editors to make it live as soon as possible. That’s how ITV became the first British publication to publish the news of Margaret Thatcher’s death — with a tweet that linked to a short story on their site. Says March: “What we’ve got now is a very fast and agile machine.” In its first year of operation, that machine has worked pretty well. The site’s unique views in January were up a whopping 518 percent year over year, with a record total of 3.9 million visits. March was promoted from head of ITV’s digital news and sport divisions to overall online director a few months after the new site’s launch.
While the unique numbers are impressive, returning views are also an important figure. Almost 60 percent of ITVs visitors are returning, which, he says, “indicates to me that we are growing our fan base.” Monetizing ITV news was never the goal — building a respected digital news brand for ITV was. (ITV has seen “double digits earnings growth” for the last three years in a row.) Those new fans are an essential part of what March calls a “reach and reputation” strategy. (Although, having accomplished that goal much faster than he expected, March says he would consider commercializing the site to some extent — perhaps with post-roll video ads.) If March was surprised at the extent of the site’s success, then upper management was shocked, he says. Even after months of prototyping, March says the board was still not convinced that responsible journalism could be done in this format. “I do remember some very interesting board-level presentations where people didn’t necessarily understand that we could do this quite easily,” he says. Their concern was that there wouldn’t be enough support to do reporting 24 hours a day. But the way March saw it, the existing staff was already doing enough work to make his vision a reality: “All you’re doing is surfacing the news as you go along.” March says the bosses at ITV weren’t fully convinced that a live streaming homepage could work until they saw the numbers. The original design was meant to give priority to what March calls “skimming,” or reading behavior that is more akin to scanning the headlines than reading a full length investigation. For that kind of behavior, March says, “the combination of mobile and social is dynamite.” ITV news doesn’t expect readers to linger on its pages, but to toggle back and forth between social sites as often as they need new information. They get about 35 percent of their traffic from social media — Facebook and Twitter, but also sites like Reddit and StumbleUpon — and 40 percent from mobile. It’s the mobile traffic that most excites March and makes him feel confident that readers are using the site the way he expected them to. “The way forward for us is mobile first,” he says. March made a good bet on the stream metaphor, but it’s been a lot of work. He spent the better part of the last year and half flying around the country helping reporters adjust to the new newsroom structure and workflow. Early on, March realized he wanted to take advantage of the existing 10-bureau structure in a way that allowed regional reporters to focus on breaking stories while editors made sure that the most interested audience, be they national or local, got the right kind of context. “We took it one step further within those regional newsrooms in that we smashed down the silo between the digital and TV part of the operation,” March says. “That was really the biggest part of the mindset change that we had to affect to make this project successful.” But while the national ITV news desk is acting as an aggregator, it’s a much different process than copying and pasting content, which March says “destroys” SEO power. ITV will also often include tweets from prominent figures in their stream, or links to stories from other sources. “We see that as part of the job of modern digital journalism, which is as much original content as contextualization among others,” he says. But the biggest part of the success was the enthusiastic adjustment of ITV’s reporters, says March. “Their competitors were doing stuff in digital media which was surpassing what they were doing, or what they could do, and they really, really wanted to do the same. Journalists are journalists at the end of the day. That’s the reason I didn’t become a spy — journalists can’t keep secrets. You’ve got a great scoop, you want to break it. You don’t want to wait until 6 p.m. It played into their natural journalistic instincts.” Of course, journalists also instinctively want readers to have access to the most important story of the day, not just the most recent — to have bring editorial input into story ranking and presentation, something the reverse-chronological stream format deemphasizes. “Coming to the site is a bit like flicking on a 24-hour news channel,” March says, “You’re not necessarily going to be on the top story when you flick on the telly.” To combat this, ITV has incorporated highlight windows at the top of the front page that can point the reader to the headlines — or headline — of the day or a larger news project. March says the four windows can be used to link to articles, updates, or a themed stream, making the page more dynamic. They also use a tagging system that allows readers to view “microsites” based on regions or specific stories. March says that, while the atomized stream is gaining in popularity, he hasn’t seen as many of his competitors build similar feeds as he would have expected. There are some key examples in North America — WorldStream (The Wall Street Journal’s reverse chronological video stream), Global News’ recently relaunched homepage, and Boston.com’s “Your Town” pages, to name a few. March also points to Summly, the startup recently purchased by Yahoo that shrinks longer articles down to a more consumable, bite-sized posts. But at the same time, March says he realizes there’s a market for more than one kind of news online. “There’s always going to be The Economist kind of depth versus the breaking news,” he says, which is how March knew over a year ago that he couldn’t compete head on with outlets like BBC, CNN, and Sky. Blogger Martin Belam wrote in 2012 that, in breaking news situations, it’s usually impossible to tell the leading competitors apart. You can look at a traditional news site during a disaster, he wrote, and then “return half-an-hour later, and it was impossible to get a view of what had changed.” With an approach like that, says March, “we wouldn’t have made any impact.” So instead, in hopes of building a reputation, he turned the entire process on its head and gave readers direct access to updates as they come in. “I think it’s being marked,” he says. “Fortune favors the brave.” |
NPR launches a new mobile site, bets on the scroll, and gets closer to being fully responsive Posted: 08 May 2013 09:46 AM PDT
You can see the new look here and read about its features here. Three quick thoughts: The rise of the scrollCompare the new site to its predecessor and one thing becomes clear: Everyone’s becoming more comfortable with scrolling. The old mobile site only took up about two screenfuls on an iPhone; the new one, on first load, takes up 14. (That screenshot on the right is only about one quarter of the full mobile homepage.) And if that’s not enough, you can keep loading more stories in an infinite scroll. It wasn’t that long ago that news companies were hesitant to put significant content “below the fold” — the old newspaper metaphor moved from newsprint to screenfuls. The BuzzFeeds and Snow Falls of the world have taught publishers to think of scrolling less as a hindrance and more as a useful, tactile part of the content consumption experience. For a long time, mobile content experiences were built around the idea of restraint — slow bandwidth and less powerful processors, yes, but mostly the constraint of user time. “Mobile” became shorthand for “30 seconds of attention while you’re waiting in line somewhere.” But as devices and networks improve — and, more importantly, mobile moves from being an edge case to just how people get the Internet — publishers are getting more comfortable with offering a less abbreviated experience on phones. We’re getting closer to content parity. NPR’s intro blog post also notes:
That makes sense — the more people use smartphones as their primary Internet device, the more they’re going to want to do things like leave comments — things that might have previously been considered something they’d go their laptop to do. The move to responsiveDespite the web design world’s headlong push into responsive design, NPR (like the Times) isn’t quite there yet. Like the Times’ new mobile site, the NPR site’s homepage does adjust based on device width, but only from tablet to smartphone sizes — the desktop site is still separate. (Play with the width slider here to see how it reflows at lower device sizes.) However, unlike the Times, NPR’s article pages — where the vast majority of its traffic lies, one assums — are fully responsive. (Again, check it out. iPads get the smallest version of the desktop layout; anything smaller gets the smartphone view. Reduce the pixel width from 768 to 767 to see what I mean.) The Times still uses separate The URL of the mobile homepage doesn’t sell it’s mobile-ness: Rather than
That makes sense — the desktop NPR homepage is one the last relics of the old look; the mobile homepage looks much more like the recently redesigned article pages than the desktop does. Here’s NPR Digital senior project manager Patrick Cooper:
Homepages, with their myriad modules and ad units, are a much harder job, responsively speaking, than article pages, which usually can be reflowed into a smooth column of text without too much difficulty. The question of adsOne thing I didn’t see anywhere in the new mobile site: ads. (Maybe they’re there somewhere, but I didn’t see any on the couple dozen pages I checked out.) Ads appear on responsive pages only when they’re on screens 1000px wide or wider — below that size, they disappear. (See what I mean here by dropping the width slider.) Ads in responsive design are problematic, just as ads on mobile devices in general are problematic. But it’s an issue that NPR — like other news organizations — will have to figure out if they want to benefit from the (massive, irrevocable) shift to mobile devices. Who did all this work? Some credits in this tweet:
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A roundup of resources from the School of Data Journalism Posted: 08 May 2013 07:25 AM PDT At Idea Lab, the Open Knowledge Foundation’s Lucy Chambers has a set of videos and links from Europe’s biggest data journalism event, just concluded in Perugia. Along with the usual U.S. suspects, the videos feature a mix of European data journalists who might be less familiar to American eyes. And don’t miss the workshop videos and resources. |
Should media companies be doing more to protect their readers’ — and commenters’ — right to privacy? Posted: 08 May 2013 07:17 AM PDT In Massachusetts, a series of incendiary comments on local newspaper websites led government officials to subpoena the paper for the identities of the commenters. The papers’ owner, GateHouse Media, has complied, but some, like Jeff Hermes at the Digital Media Law Project, remain concerned about a violation of the commenters’ right to privacy:
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New AP social media guidelines tell reporters to tweet with caution Posted: 07 May 2013 09:45 AM PDT The AP is fine-tuning its social media guidelines for reporters, specifically on how to exercise caution while tweeting. Given the confusion and misinformation that spread around the Boston Marathon bombing story, not to mention its recent recent Twitter hacking, the news service wants its reporters to exercise extreme caution, saying “Staffers are advised to avoid spreading unconfirmed rumors through tweets and posts.” More:
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In Australia, print might soon be as gone as the Brisbane Bears Posted: 06 May 2013 09:27 AM PDT Apologies for the Australian football reference, but Rick Edmonds catches Fairfax CEO Greg Hywood saying print may have a shorter lifespan in Australia than some may think.
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The boom in newspapers selling digital marketing services continues Posted: 06 May 2013 09:22 AM PDT Ellen Sterling at E&P goes deep on the boom in digital marketing services at newspapers.
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Add Vogue and Wired to the list of print brands with video channels Posted: 02 May 2013 11:14 AM PDT Can Des Moines Register TV be far behind? Lauren Indvik at Mashable:
Everybody’s chasing those high video ad CPMs. |
Posted: 30 Apr 2013 11:11 AM PDT Advance’s bold bet on cutting print days at New Orleans’ Times-Picayune just became…a little less bold. And maybe a little more confused? It’s creating new print products for the days of the week when it had previously stopped printing the Picayune. Here’s the new plan:
Clear as the Mississippi River under the Crescent City Connection. Which is to say, not particularly clear. As nutty as this seems, it’s similar to what the two Detroit papers have been doing for several years and what the Picayune’s sister paper in Cleveland recently announced. |
Posted: 30 Apr 2013 10:01 AM PDT Digg publishes the results of a user survey and finds that email remains a more popular link-sharing tool than Facebook, Twitter, Tumblr, or carrier pigeon. (Those Google+ numbers are surprisingly high, though.) Interestingly, the survey data also supports buzz that Pocket has taken a clear lead over Instapaper and Readability in the read-later space. (This despite Digg parent Betaworks just having bought Instapaper.) Also, on its Google Reader-replacement app in the works:
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On Betaworks’ slow build of an online news ecosystem Posted: 29 Apr 2013 09:34 AM PDT At The Atlantic, Rob Meyer notes that the various pieces New York mediacentric microconglomerate Betaworks has assembled are starting to fit together:
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NYT to cull its herd of blogs; whither Media Decoder? Posted: 25 Apr 2013 11:49 AM PDT The indefatigable Joe Pompeo at Capital New York reports that the Times is reviewing its stable of blogs, and notes that its media blog doesn’t look long for this world:
To be fair, most Times blogs have always been home to very article-y posts — the transition shouldn’t be a hard one to make. |
Posted: 25 Apr 2013 11:44 AM PDT Ex-Nieman Labber Megan Garber has the story at The Atlantic:
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For data nerds: A look at how The New York Times built interactive tools during the Olympics Posted: 25 Apr 2013 10:49 AM PDT Today at Source, NYT interactives assistant editor Jacqui Maher explains how the Times built its 2012 Olympics coverage. She discusses the workflow used for breaking down rapidly updating and diverse data about the competitions and how their approach has changed over the last few Olympic events.
And if that didn’t sate your thirst for knowledge, here’s a presentation given by Cindy Royal from Texas State University at the International Symposium for Online Journalists on the same topic. |
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