Kamis, 14 Juli 2011

CyberJournalist.net

CyberJournalist.net

Best practices for engaging users on Facebook

Posted: 13 Jul 2011 01:01 PM PDT

Facebook just released findings from a new study looking at how people were engaging with Journalist Pages on Facebook, which includes some good guidance on what types of posts receive the most feedback and when are the best times to post to get the highest levels of engagement.

Among the highlights:

  • Starting the conversation: Posts that include a question or call to action from the journalist received the highest amount of feedback. Posts with questions received 2X more comments and 64% more feedback overall than an average post.
  • Personal analysis is effective: Posts that included the journalist's analysis and personal reflections had 20% more referral clicks than that of an average post.
  • Images work: Photos received 50% more likes than non-photo posts, and journalists who shared links that included a thumbnail image in the link preview received 65% more likes and 50% more comments than posts that did not include images.
  • Journalists received the highest amount of feedback later in the week. Thursday, Friday, Saturday and Sunday had the highest amount of feedback — with Sunday receiving the highest amount of feedback at 25% more likes and 8% more comments above average.
  • Feedback spikes occurred on Journalist Pages at the start of the day (7 a.m. & 8 a.m. showing a 30-40% increase); late in the morning (10 a.m. ET received 40% increase in feedback); later in the workday (4 & 5 p.m. ET showing 40% and 100% increases); and on into the evening hours (12 a.m. ET getting 30% increase and 2 a.m. ET getting 20% increase).

Here is a link to the full study, which is fairly concise but has some additional details.

RELATED: Facebook tips for journalists, from Facebook

The study was conducted by Journalist Program Manager Vadim Lavrusik and Data Analyst Betsy Cameron. They have also conducted research on how users are engaging with news organizations on Facebook and will be releasing the findings in the coming weeks.

 

How Twitter tracked the News of the World scandal

Posted: 13 Jul 2011 11:30 AM PDT

The Guardian analyzed half a million tweets sent with the #notw hashtag over the past four days to capture how the News of the World scandal has exploded and spread online — the results are displayed in this fascinating interactive.


‘World’s first location-aware digital newspaper’

Posted: 12 Jul 2011 06:00 PM PDT

The Bay Area News Group released an innovative new iPad app, TapIn Bay Area, that it calls “the world’s first location-aware digital newspaper.” Users can easily navigate via a map to get nearby news, events and listings, or the app will do it for you based on your location.

“Imagine cutting up your newspaper into 10,000 pieces and organizing those pieces on a map,” Tackable co-founder Luke Stangel tells CyberJournalist.net. “TapIn is version 1.0 of that map. Newspapers are trying to find a format that works in the post-Internet and post-mobile age. TapIn paints that canvas in a bold, new color.”
Stangel co-founders of Tackable, an independent development team incubated inside the Mercury News. We built TapIn in close collaboration with MediaNews.

The app is free for now but a monthly subscription will later be offered for $4.99. However, users will be able to earn that money back by participating in TapIn activities such as in discussions, sharing photos, and just plain browsing.

You can download the app here.

If you’re interested in more details, CJR has a lengthy interview with Stengel here.

Ken Doctor has a really thoughtful analysis of the app here, and says the four things that distinguish it are that it’s a tablet native product, has a commercial platform, incorporates game dynamics and is built as a syndicatable, networkable platform.

 
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