Wednesday, April 27, 2016
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“This is the Internet and the Internet is weird. It's always been weird. Especially when there's a new format like this, the weirdness comes out.” By Ricardo Bilton. |
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"Our idea was that we were going to create one of these things in a classic format and see if there was enough interest to sustain it.” By Joseph Lichterman. |
Vox Product Blog / Elena Zheleva and Yian Shang
The Wall Street Journal / Mike Shields
Tubular Labs wants to be the Nielsen for branded web video →“The startup, which has raised over $20 million in funding to date, is introducing Tubular Video Ratings, a set of new metrics with this goal in mind. Ideally, a marketer will be able to gauge in advance how well a branded video produced by an influencer or media brand will perform compared to the average comparable video.”
MIT Technology Review / Will Knight
Digiday / Lucia Moses
Vox Media’s Choire Sicha is the unlikely platform wrangler →“If Sicha may not seem like the most natural choice for his new role at Vox Media, the publishing world hasn't yet settled into a standard way of managing their platform relationships. Publishers are hiring platform ambassadors to fill those roles, but the role varies by publisher in terms of the person's background and where they fit in the organization.”
Business Insider / Nathan McAlone
International Consortium of Investigative Journalists / Marina Walker Guevara